Hi All:
Due to popular demand, I am putting on a sneak preview in my hometown,
Bunbury, for the SW WAMUgers. All of the information still applies. It
will be held at ECU on May 22nd, Friday evening from 6pm (probably,
the exact time is to be confirmed when booking). Please email or ring
me to book your spot.
- - - - - - - - - - - - -
Mrs Nathalie Collins
Bunbury, Western Australia
Telephone: (08) 9780 7709 I Mobile: 043 994 1825 I
Web: southwest.ecu.edu.au/business/staff/collins.html
Skype: mrscollins
Alternative email: [email protected]
Snail Mail: Box A176, Australind WA 6233 Australia
On 04/05/2009, at 8:59 AM, Peter Hinchliffe wrote:
As promised at the February WAMUG Meeting, Nathalie Collins has
arranged a screening of the movie "MacHeads". Please read below for
more details, but if you are interested in attending please reply
early. Seats are limited, but WAMUG members will be given first
preference, and public invitations will be made later this week.
Please reply to the email address or the phone number specified in
the announcement (email [email protected] or ring 043 994 1825
for more information or to book) or to the list so that Nathalie can
see the numbers.
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You are invited to the Australian Premiere of "MacHeads" at Edith
Cowan University, Mount Lawley Campus. Bookings are essential.
Saturday, 30 May 10.45am arrival for an 11.00am start.
About the invitation
Researchers from Edith Cowan University (ECU) and the University of
Western Australia (UWA) are screening the movie "MacHeads" for free
at ECU Mount Lawley on Saturday 30 May at 11.00am. The requirement?
You have to be a Macintosh fan to get in.
UWA Professor Jamie Murphy and ECU's Regional Marketing Manager
Nathalie Collins are screening the documentary as part of marketing
research ECU and UWA are conducting into Brand Communities, Brand
Cults and Customer Evangelists. "We hope to survey the audience
after the screening and get their views on the phenomenon," said
Nathalie. MacHead is a film about Apple-obsessed consumers who
travel internationally for Apple Events and derive some of their
identity from the use of the product.
The film had its world premiere at the MacWorld Conference in San
Francisco in January 2009. It looks at Macintosh User Groups, where
"MacHeads" gather in a Brand-oriented community online and in
person. Nathalie has been a member of the WA Macintosh User Group
(WAMUG) for almost ten years. She was a founding member of the
Geraldton Macintosh User Group (GMUG) and is using MacHeads research
as part of her exploration about products which customers obsess,
travel and blog about.
Professor Murphy conducts Online Marketing research and is the lead
professor for the Google Online Marketing Challenge, an annual
global competition for over 10,000 higher education students in 60
countries. Although not a Macintosh user, he is the lead academic on
the project. "I can maintain some objectivity about the product, as
Nathalie is a hard core MacHead and has been for about 20 years."
Nathalie and Prof Murphy have collaborated on research of wine,
motorcycles and Brand Communities. Their Customer Evangelists
research has been presented at Australian marketing conferences.
Prof Murphy and Nathalie have permission from the film producer for
limited public screenings and to use the film in research, teaching
and learning. Bookings are essential. Email [email protected] or
ring 043 994 1825 for more information or to book.
About McHeads
MacHEADS is an in-depth examination of what makes the Mac, the
iPhone, and all Apple products in general a cultural phenomena
rather than just consumer electronics, and explores the
extraordinary loyalty to Apple products by their followers, as well
as their obsession with those products. The film features footage
captured from Steve Jobs' historic Keynote address when he announced
the iPhone in 2007, the first iPhone release as it took place in New
York City, as well as archived footage from some of the earliest
Macworld events.
MacHEADS debuted at Macworld Expo 2009 with over 1000 people
attending the premiere. In an interview for BBC NEWS marking the Mac
25th year anniversary director Kobi Shely added, "The movie explores
everything from the early days to the current days. Central to the
success of the Mac has been the community that has supported Apple
through the good times and the bad. That included the years when the
company was written off as having lost its way and the ink on one of
its many obituaries was all but dry."
The film also features footage and commentary from multiple Mac
evangelists, including Apple Chief Evangelist and savior Guy
Kawasaki; the first official employee of Apple inc., Daniel Kottke;
publisher of the first Apple newsletter Adam Engst; author of Cult
of Mac, Leander Kaheny; Chicago Sun-Times tech columnist Andy
Ihantko; and a special guest appearance by Apple co-founder Steve
Wozniak.
The DVD is available for Australia at http://macheadsthemovie.com/buy.php(please
disregard the announcement that it's available only for Canada and
the US, we will delete this soon) it's the special edition with the
added disc of 2 hours bonuses. Also we have the regular version on
Amazon available for world shipping, check out the following link http://www.amazon.com/Macheads-Galen-Barndt/dp/B0025VLHD6/ref=sr_1_1?ie=UTF8&s=dvd&qid=1240920443&sr=8-1
--
Peter Hinchliffe Apwin Computer Services
FileMaker Pro Solutions Developer
Perth, Western Australia
Phone (618) 9332 6482 Fax (618) 9332 0913
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Mac because I prefer it -- Windows because I have to.
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