Apple is the new Microsoft. Although they will likely remain infinitely more stylish and innovative we're probably going to see them make similar business decisions to the old microsoft now that they are a bigger company. I remember when microsoft got called up on having a monopoly when it incorporated internet explorer into the operating system. In terms of creating a monopoly that seems trivial compared to iTunes these days (although iTunes is a much better made program).
I'm not sure though that Apple's decision to switch it's eBook format is related to control. They might be able to lock out iPad users from buying eBooks from other sources but they would have to remove support for the eBooks that were sold up to the date of the change. I doubt they'd be trying to make non-iPad devices unable to buy eBooks from the iTunes store since doing so results in less eBook sales but is unlikely to generate more iPad sales. Ruben > > We often comment disdainfully when other companies, such as Microsoft, try to > lock in users, conveniently forgetting that Apple is often just as guilty. > The article, <http://next.blurb.com/>, from which I extracted the following, > has further details about Apple's current exploits on the eBook stage. It > also covers many other eBook readers. > > The dark ages of e-books > > If you want to read an e-Book and you remember the early days of the Web, > you’re probably having a bad flashback. Reading devices like the Kindle, > Nook, and iPad all have separate bookstores and book formats, and their > makers (and other companies) are trying to create readers ‘locked in’ to > their device and bookstores. With the Web, the same things were tried. > Microsoft wanted people to use Microsoft DOC files as Web pages instead of > HTML. Apple wanted people to pay to use eWorld instead of the Web, for free. > AOL merged with Time Warner so that the combined companies could “extract > more value from our content than the Internet will allow.” > > Eventually, these business tactics always fail, but it doesn’t seem to stop > people from trying them. What really works, over and over again, is giving > the user more freedom, ownership and choice, not less. The Web, based on > simpler, publicly-available standards and software, beat all the best > attempts by many slick and well-financed companies to produce a more > attractive closed experience. > > And so it is with e-Books. Amazon’s Mobi format is not nearly as good as > ePub, but it is a closed format that Amazon owns and locks users to Amazon > for their books forever. ePub is an open standard, but the makers of reading > devices that use it (Apple, Barnes & Noble, Sony) make it egregiously, > unnecessarily difficult to transfer books, read purchased books on other > devices, or buy books from a competing bookstore. Books should be simple and > accessible, a safe place to store good ideas for the future and a durable way > to have a personal library. eBooks right now are the opposite of that. There > is simply no good reason for this, and it’s terrible for the future of the > book. > > That is why, with some sadness, it’s our opinion that specialized ebook > formats should be dumped (yes, even ePub). It’s fine to use them during this, > the dark ages of e-Books, but if you want to preserve your ideas for the > future, none of these formats have the prospect of being around to be read on > future readers. What is a good bet, however, is HTML5. We believe it is a > completely safe bet to make books with HTML (after all, humble HTML is at the > heart of Mobi and ePub anyway). HTML5 plays video, can store itself for > offline reading, has all the abilities to be packaged up, sold, loaned, > excerpted, gifted, saved, and can be read by billions of devices now. Doesn’t > that sound more like a book? In fact, all that’s missing to allow authors and > creators the freedom to make and offer books on their own terms is a few > tools (already on the way). > > The Web became a vast, freely available tide that lifted all boats, free from > the clutches of any one company and a marketplace of ideas open to all. It > can do the same for e-Books. > > Regards, > > Ray Forma > Tel +61 (0)8 9335 6568 > Mob +61 (0) 428 596938 > > > > > -- The WA Macintosh User Group Mailing List -- > Archives - <http://www.wamug.org.au/mailinglist/archives.shtml> > Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml> > Unsubscribe - <mailto:[email protected]> > -- The WA Macintosh User Group Mailing List -- Archives - <http://www.wamug.org.au/mailinglist/archives.shtml> Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml> Unsubscribe - <mailto:[email protected]>
