I believe yes it is EST 1am that you can order it online. 
Though 5pm pickup will be "rolling time zones" I'm sure :)

Kind regards
Daniel

Sent from my iPhone

---
Daniel Kerr
MacWizardry

Phone: 0414 795 960
Email:  [email protected]
Web:    <http://www.macwizardry.com.au>


**For Everything Macintosh**

On 24/03/2011, at 11:35 AM, Pedro <[email protected]> wrote:

> 
> Morning all
> 
> Is that 1:00 am EST
> 
> Cheers
> 
> Pedro
> 
> Another iPhone production
> 
> On 22/03/2011, at 21:38, Daniel Kerr <[email protected]> wrote:
> 
>> 
>> Hi All
>> 
>> For those hoping to rush out bright and early Friday morning to get an iPad
>> v2, according to the rumour sites, they may not go on sale until 5pm.
>> 
>> <http://www.macrumors.com/2011/03/22/apple-officially-confirms-ipad-2-launch
>> es-in-25-countries-on-friday/>
>> 
>> /quote
>> pple today officially confirmed that it will launch sales of the iPad in 25
>> new countries on Friday: Australia, Austria, Belgium, Canada, Czech
>> Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland,
>> Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway,
>> Poland, Portugal, Spain, Sweden, Switzerland and the UK.
>> 
>> As with the U.S. launch, online sales will begin at 1:00 AM Friday in each
>> country, with in-store availability set for 5:00 PM at Apple retail stores
>> and select resellers.
>> /end quote
>> 
>> I would also think it will be very very limited.
>> 
>> And according to a post on Whirlpool, these are meant to be the prices:-
>> 
>> Pricing
>> MC769X/A iPad 2 Black 16GB – Wi-Fi          $579.00
>> MC773X/A iPad 2 Black 16GB – Wi-Fi + 3G     $729.00
>> MC770X/A iPad 2 Black 32GB – Wi-Fi          $689.00
>> MC774X/A iPad 2 Black 32GB – Wi-Fi + 3G     $839.00
>> MC916X/A iPad 2 Black 64GB – Wi-Fi          $799.00
>> MC775X/A iPad 2 Black 64GB – Wi-Fi + 3G     $949.00
>> 
>> 
>> Just posting for speculation purposes :)
>> 
>> Kind Regards
>> Daniel
>> 
>> /shakes head in wonder,....
>> ---
>> Daniel Kerr
>> MacWizardry
>> 
>> Phone: 0414 795 960
>> Email: <daniel @ macwizardry . com . au>
>> Web:   <http://www.macwizardry.com.au>
>> 
>> 
>> **For everything Macintosh**
>> 
>> 
>> 
>> 
>> 
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> 
> 
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