For those interested, there's some quite interesting little "interview" 
snippets come up lately.

The links to them are as follows -
"Tim Cook Speaks on Steve Jobs, Apple's Interest in TV, and Beats Acquisition 
in New Interview"
http://www.macrumors.com/2014/09/12/tim-cook-charlie-rose/

"Tim Cook Speaks on Privacy in New Interview: 'We Try Not to Collect Data' "
http://www.macrumors.com/2014/09/15/tim-cook-on-privacy/

They're not very long at all, and quite interesting.

A few things I quite liked,…
/quote
In the first clip, Cook again comments on Steve Jobs' ongoing influence at 
Apple, saying Jobs is in his heart and deep in Apple's DNA. "His spirit will 
always be the foundation of the company," says Cook. Cook also gives one other 
interesting tidbit about Jobs -- his fourth floor office has remained untouched 
since his passing. 
/end quote
That would be interesting to see his office still there and his name on the 
door,…untouched.

/quote
Our view is that when we design a new service we try not to collect data. So 
we're not reading your email. We're not reading your iMessage. If the 
government laid a subpoena on us to get your iMessages, we can't provide it. 
It's encrypted and we don't have a key. 
Our business is based on selling [products]. Our business is not based on 
having information about you. You are not our product.
/end quote

Quite an interesting one I thought as well,…. :o) They also mentioned about 
credit card info etc as well (given the recent ApplePay announced. 
I was just talking about this similar thing to a client today. Apple are more 
interested in knowing "how" you use the product, to define better ways to 
enhance it for you (and sell you more cool gadgets), rather then all the info 
that they can gather you do to direct advertise "to you". (Sorry,…poorly 
worded, but hopefully it makes sense,…lol - glad I don't have to write speeches 
or anything,…lol).

Just thought others may find them interesting as well.

Enjoy!

Kind regards
Daniel

---
Daniel Kerr
MacWizardry

Phone: 0414 795 960
Email: <daniel AT macwizardry.com.au>
Web:   <http://www.macwizardry.com.au>


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