The CIA is not alone in the new push for hearts and minds. Regular budget 
increases since 9/11 have lifted spending on public diplomacy by more than 40 
percent since 9/11, to nearly $1.3 billion, and more is on the way. The 
government's new Arabic broadcasting services--Radio Sawa and Alhurra TV--are 
showing some success, despite a barrage of complaints from critics. Radio Sawa, 
which features pop music interspersed with frequent newscasts, is now one of 
the most popular stations in the Middle East. Estimates differ, but an 
ACNielsen survey last year found that Alhurra, after just six months on the 
air, was reaching between 20 percent and 33 percent of viewers with satellite 
dishes in a half-dozen key Arab nations. There are new initiatives to bring 
Alhurra to Arab speakers in Europe, expand Persian broadcasts into Iran, and 
increase programming in other key languages.

Many of the shock troops for America's new war of ideas are coming not from the 
CIA, nor from the State Department, but from the low-profile U.S. Agency for 
International Development. In the three years since 9/11, spending by the 
government's top purveyor of foreign aid has nearly tripled to over $21 
billion, and more than half of that is now destined for the Muslim world. Along 
with more traditional aid for agriculture and education are the kind of 
programs that have spurred change in the former Soviet Union--training for 
political organizers and funding for independent media. Increasingly, those 
grants are going to Islamic groups.

"Muppet diplomacy." Records drawn from the State Department, USAID, and 
elsewhere reveal a striking array of Islamic projects bankrolled by American 
taxpayers since 9/11, stretching to at least 24 countries. In nine of them, 
U.S. funds are backing restoration of Muslim holy sites, including historic 
mosques in Egypt, Pakistan, and Turkmenistan. In Kirgizstan, embassy funding 
helped restore a major Sufi shrine. In Uzbekistan, money has gone to preserve 
antique Islamic manuscripts, including 20 Korans, some dating to the 11th 
century. In Bangladesh, USAID is training mosque leaders on development issues. 
In Madagascar, the embassy even sponsored an intermosque sports tournament. 
Also being funded: Islamic media of all sorts, from book translations to radio 
and TV in at least a half-dozen nations. Often the aid doesn't need an explicit 
Islamic theme, as in what boosters are calling Muppet Diplomacy. An Arabic 
version of Sesame Street has become one of the most popular shows on Egyptian 
TV, and along with lessons on literacy and hygiene, the program stresses values 
of religious tolerance. Among the show's key backers: USAID, which is helping 
bring out a pan-Arab satellite edition this year.

In no country is the effort more pronounced than Indonesia, the world's largest 
Muslim nation, with 240 million people. A bastion of moderate Islam, the nation 
has nevertheless given birth to several radical Islamic groups that include al 
Qaeda offshoot Jemaah Islamiyah, responsible for the 2002 Bali bombings that 
killed 202. Working behind the scenes, USAID now helps fund over 30 Muslim 
organizations in the country. Among the programs: media production, workshops 
for Islamic preachers, and curriculum reform for schools from rural academies 
to Islamic universities. One talk show on Islam and tolerance is relayed to 
radio stations in 40 cities and sends a weekly column to over a hundred 
newspapers. Also on the grants list: Islamic think tanks that are fostering a 
body of scholarly research showing liberal Islam's compatibility with democracy 
and human rights.



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