http://thejakartaglobe.com/home/malaysian-dance-outrage-ends-up-as-a-mis-ste
p/325729

 

August 24, 2009 

Kinanti Pinta Karana & Putri Prameshwari

Forget the myth, here's the real thing: Ni Ketut Arini teaches girls Pendet
in Denpasar, Bali, on Monday. She was a student of Pendet creator I Wayan
Rindi, who died in 1967. (Photo: J.P. Christo, JG)

Forget the myth, here's the real thing: Ni Ketut Arini teaches girls Pendet
in Denpasar, Bali, on Monday. She was a student of Pendet creator I Wayan
Rindi, who died in 1967. (Photo: J.P. Christo, JG)

Outrage Over 'Stolen' Pendet Dance Ends Up As a Misstep

It was a burning issue of national pride that stirred up the righteous anger
of a nation slighted.

Well, not quite. A firestorm of Internet outrage over the supposed theft of
the Balinese pendet dance for a Malaysian tourism ad turned out to be just
hot air on Monday, when the Discovery TV network owned up and said that the
dancers had appeared in one of its own TV promotions, and it was all a
mistake anyway.

But not before Indonesia's government, unaware of Discovery's action, had
already made an official protest to Malaysia.

The story started late last week, as rumors about the ad and reactions shot
to the top of the social microblogging Web site Twitter's hot topics list.

"Pendet is ours! Noordin M. Top is yours!" said one popular Twitter message,
referring to the Malaysia-born terrorist suspect wanted in connection with
the July 17 bombings in Jakarta. 

Over the weekend, news stories had reported, erroneously, that the image of
a traditional Balinese pendet dancer was used in an official Malaysia
Tourism ad. 

They were a touchpaper to reignite smouldering and long-standing antagonism
between the two countries over the heritage of traditional songs and dances,
and further stoked the furor on Twitter and Facebook.

The problem was, it was all wrong - and perhaps a lesson in the myth-making
power of the Internet - as an apology statement by Discovery made clear:
"Discovery Networks Asia-Pacific regrets that the image of a Balinese
dancer, sourced from an independent third party, was used in the promotion
of the series 'Enigmatic Malaysia.' The promotional clip has been removed
from all feeds.

"The Balinese dancer was not featured in any way in the program. Discovery
has the deepest respect for the traditions, cultures and practices of all
races and nations, and it is not our intention to cause any misunderstanding
or distress to any party."

Widyarka Ryananta, a senior diplomat at the Indonesian Embassy in Kuala
Lumpur, confirmed that the Malaysian government had never made an ad
featuring pendet. "It was all a misunderstanding. A little knowledge is a
dangerous thing," he told the Jakarta Globe.

By the time Discovery's apology had been issued, Minister of Culture and
Tourism Jero Wacik had already sent a letter to his Malaysian counterpart,
demanding the ad campaign be removed. "It happened two years ago with Reog
Ponorogo. We don't want it to happen again to us," he said. 

He said a bilateral pact signed in 2007 stated that if both countries wanted
to publicize a culture in a "grey area," they had to consult with each other
first. But pendet was a different story: "People around the world would
recognize in a glance that pendet is a Balinese dance. There's nothing grey
about it."

After the error had been explained, Jero called on Indonesians to quickly
register all forms of Indonesian cultural heritage to prevent such
misunderstandings from reoccurring.

"We have so much cultural heritage," he said. "We may accidentally neglect
some of them."

 

 


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