Press Release


   REDWOOD CITY, Calif. (March 29, 2000), Inc. (Nasdaq:PHCM)
   a leading provider of mobile Internet software and services, in
   conjunction with Saritel, the Internet Factory of Telecom Italia
   Group, have been chosen by Telecom Italia Mobile (TIM), the largest
   mobile operator in Europe, to implement a commercial Wireless
   Application Protocol (WAP)-based platform. Under the terms of the
   agreement, Saritel will provide a WAP-Gateway solution to TIM using
   the WAP-compatible UP.Link(TM) Server Release 4. This
   will enable TIM to offer new wireless Internet services to its 18.5
   million (at 31 December 1999) mobile customers throughout Italy. TIM's
   service is expected to be launched commercially in a few months.

   The new TIM services will be accessed through mobile phones equipped
   with a WAP-compatible microbrowser such as the
   UP.Browser(TM) microbrowser or any other compliant to the most recent
   WAP technical specification.'s UP.Link Server software will
   enable TIM to offer mobile customers access to a wide range of TIM
   Internet based information services such as travel, news, electronic
   customer care, and email. TIM's WAP-based information services will
   also be combined with other Intelligent Network services to provide a
   compliment to GSM Phase 2+ and GPRS data service enhancements.

   " software delivers a WAP-compatible platform which will
   allow our offering of powerful services like news, banking, lottery,
   and horoscopes," said Mauro Sentinelli, TIM's managing director. "As
   we deploy WAP-microbrowser-enabled handsets, we expect to see a
   tremendous growth in services and use of the network."

   The Wireless Application Protocol (WAP) is an open, global
   specification that empowers mobile users with wireless devices to
   easily access and interact with information and services.
   was a founding member of the WAP Forum, the industry association
   comprising of over 300member companies. The forum has developed the
   de-facto world standard for wireless information and telephony
   services on digital mobile phones.

   "'s expertise in WAP is allowing us to deliver a unique,
   quick to market and tailored solution to TIM," said Fabio Cammarano,
   chief executive officer for Saritel. "European companies are leading
   the world with innovative web enabled cellular services and Saritel is
   now the most important player in system integration of such solutions.
   Through the alliance with, we are able to deliver these
   great solutions to operators like TIM."

   "TIM's willingness to maintain a leadership position in the GSM world,
   combined with's innovative WAP product line, will form a
   solid foundation for a wealth of advanced services and applications
   for the Italian public," said Alain Rossmann, chairman and chief
   executive officer for "This is another example of's product leadership in WAP solutions - with accelerated
   time to market and unmatched features, reliability and scalability."

   The UP.Link Server Suite is in its fourth generation,
   providing a scalable and robust implementation of the WAP protocol
   suite. Since 1997,'s solutions have been licensed to over 50
   of the world's leading operator networks.

   About TIM
   Set up in July 1995, TIM (mobile telephone service operator of the
   TELECOM ITALIA Group) is a joint-stock company with thousands of
   shareholders all over the world. In terms of customer base it counts
   as the first mobile telephone company in Europe; moreover it ranks
   first in the world among GSM operators. TIM has reached a level of
   18.5 million customers (31 December 1999) in Italy, to which can be
   added another 13.8 million customers (31 December 1999) acquired
   outside Italy by its foreign associates companies. TIM is strongly
   customer-oriented with its different mobile phone services, its
   flexible tariff structure and its consistent customer care.

   About Saritel
   SARITEL is the Internet Company that operates as Internet Factory
   within TELECOM ITALIA Group, providing Value Added Services "on the
   Net", a strategic component of the integrated offering of the Group.
   SARITEL is the "real technological heart" of business and consumer
   Internet services, branded by TELECOM ITALIA and other Group's
   companies (TIM, TIN.IT). Powerful and innovative platforms, the
   in-depth and specialized knowledge of over 400 highly qualified
   experts focused on the Internet, make SARITEL the leading national
   player for Internet Operation Management and for the integration of
   enhanced voice & data services within fixed and mobile networks.
   SARITEL is a significant partner of TIM for the development and
   integration of Unified Messaging Services, Short Message Services and
   WAP applications, as well as for the Internet Customer Care
   management. Visit for more information.

   About, Inc. (Nasdaq:PHCM) is a leading provider of software and
   services that enable the delivery of Internet-based information
   services to mass-market wireless telephones. Using its software,
   wireless subscribers have access to Internet- and corporate
   intranet-based services, including Email, news, stocks, weather,
   travel and sports. In addition, subscribers have access via their
   wireless telephones to network operators' intranet-based telephony
   services, which may include over-the-air activation, call management,
   billing history information, pricing plan subscription and voice
   message management. is headquartered in Silicon Valley,
   California and has regional offices in Belfast, Copenhagen, Hong Kong,
   London, Seoul and Tokyo. Visit for more

   Except for the historical information contained herein, the matters
   discussed in this news release are forward-looking statements
   involving risks and uncertainties that could cause actual results to
   differ materially from those in such forward-looking statements.
   Potential risks and uncertainties include, but are not limited to,'s limited operating history, potential fluctuations in's operating results, uncertainties related to's
   long sales cycle and reliance on a small number of customers,'s dependence on the acceptance of its products by network
   operators and wireless subscribers,'s ability to adequately
   address the rapidly-evolving market for delivery of Internet-based
   services through wireless telephones, the need to achieve widespread
   integration of's browser in wireless telephones, competition
   from companies with substantially greater financial, technical,
   marketing and distribution resources and the ability of to
   manage a complex set of engineering, marketing and distribution
   relationships. Further information regarding these and other risks are
   included in's Form 10-Q for quarter ended December 31, 1999,
   in its prospectus dated November 16, 1999 and in its other filings
   with the Securities and Exchange Commission

                                   # # #, the name and logo, MyPhone and the family of
   terms carrying the "UP." prefix are trademarks of, Inc. All
     Rights Reserved. All other company, brand and product names may be
        marks that are the sole property of their respective owners.

   For further information:

   Contact Worldwide Public Relations

   Anna Chiara Fracassi
   Press Office
   +39 06 39002 491

   Filippo Fantasia
   Business Development / Communication
   +39 06 91197 596

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