CBS CONSUMER PRODUCTS AND FRONT ROW MOTORSPORTS COMMEMORATE
50TH ANNIVERSARY OF THE ANDY GRIFFITH SHOW WITH ORIGINAL NASCAR RACECAR
New Car To Debut During NASCAR Banking 500 Race
October 16 At Charlotte Motor Speedway
NEW YORK – April 29, 2010 – The Andy Griffith Show is returning to North
Carolina with the debut of an original commemorative racecar that pays
tribute to the iconic series. CBS Consumer Products in conjunction with
HLG Licensing announced today a partnership with Front Row Motorsports
and the No. 34 Ford Fusion team to help celebrate the 50th anniversary
of the beloved series. The car, to be driven by renowned NASCAR star
Travis Kvapil, is slated to make its first appearance in the NASCAR
Banking 500 during the NASCAR Sprint Cup Series at the Charlotte Motor
Speedway on Saturday, October 16, 2010, and broadcast by ABC.
The partnership marks the second time that CBS Consumer Products has
come together with the NASCAR organization to feature a car scheme based
on The Andy Griffith Show. Based on the announcement, CBS Consumer
Products will be developing a very special merchandising and promotional
program around the NASCAR partnership and will soon be announcing an
entire line of products in the apparel, accessories, gift and toy
categories.
“Partnering with Front Row Motorsports, Travis Kvapil and the No. 34
Ford Fusion has given us a great opportunity to celebrate The Andy
Griffith Show’s 50th Anniversary, and what better place to reveal the
car than in the show’s home state of North Carolina,” said Liz Kalodner,
Executive Vice President and General Manager of CBS Consumer Products.
“Like so many NASCAR fans, The Andy Griffith Show was a favorite of
mine,” said the No. 34 Ford Fusion Team owner Bob Jenkins. “When we were
able to put this partnership together to help celebrate the show’s 50th
Anniversary and tie in our race program I knew this was going to be
something pretty cool. I know the fans will be excited to be a part of
this too.”
HLG has previously tied NASCAR teams with Hollywood’s top entertainment
brands including Jim Henson’s “Muppets,” Marvel’s “Spiderman,”
Universal’s “Monsters of the Speedway” and more.
Hosted annually at Charlotte Motor Speedway in Concord, N.C., the NASCAR
Banking 500 is a NASCAR Sprint Cup Series race that is part of the Chase
for the Sprint Cup and is 500 miles long. Travis Kvapil is a 34-year-old
father of three from Janesville, Wis., who has been behind the wheel of
a racecar since he was 14. In 2008, Kvapil earned four top-10 finishes,
a pole position and 23rd place in the NSCS point standings. Kvapil is
now back in the seat of a full-time NSCS ride in 2010, driving the No.
34 Long John Silver’s Ford for Front Row Motorsports. The team is in its
second full-time season and continues to be a consistent presence in the
NASCAR Sprint Cup.
“The Andy Griffith Show is an American icon and with its roots here in
North Carolina it will surely be a hit with the fans,” said Travis
Kvapil. “I’m proud to help celebrate its 50th Anniversary.”
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About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for
a diverse slate of television brands and series from CBS, CBS Television
Studios and CBS Television Distribution, as well as from the company's
extensive library of titles. Additionally, the group oversees the CBS
Retail Store and online sales of programming merchandise. For more
information, visit www.CBS.com <http://www.CBS.com> .
About Front Row Motorsports with Yates Racing
Front Row Motorsports was formed in 2005 by restaurant entrepreneur Bob
Jenkins. Since that time the team has entered a car in the NASCAR Sprint
Cup Series and NASCAR Nationwide Series. In 2010, Front Row Motorsports
with Yates Racing will partner with Ford and Roush/Yates Engines to
field a three-car operation based in Statesville, N.C. The team will
field the No. 34 Long John Silver's Ford driven by Travis Kvapil, the
No. 37Taco Bell Ford driven by David Gilliland, and the No. 38 ExtenZe
Ford driven by Kevin Conway.
About HLG
HLG has spent the last thirteen years in representing the Manufacturers
of Consumer products in their Licensing needs with the NASCAR brand and
the Top NASCAR Sprint Cup Teams and Drivers. HLG has developed many
Special paint schemes with Studios throughout the years, and rounded out
these promotions with strong Retail programs. HLG continues to develop
programs and bring the best Manufacturers in selective categories to the
NASCAR brand and Sprint Cup teams.
PRESS CONTACTS:
For CBS Consumer Products:
Leslie Ryan
(310) 264-3406
[email protected]
JP Shields
(212) 689-6360 X1210
[email protected]
For Front Row Motorsports
Shari Spiewak
(704) 766-9063
Cell: (704) 200-1779
[email protected]
For HLG LICENSING
Reed Nettles
(704) 350-5046
[email protected]
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