Ali, That is fascinating. True there are only the two McLuhanisms I know 'The medium is the message (now I am corrected to massage which makes perfect sense for the point)', and 'people go through life looking out of the rear window of their car' - which I can be just as guilty of! I hadn't thought of either for ages till this correspondence. Thank you for the b&n link. What is even worse on it is that they got one right and one wrong; that's some sort of dedication.
My original reaction may have been partly to do with the fact that I associated him with all the dumbing down that really rocketed in the late sixties and onward. Your comparison fits that into place for me. Andy would have been a good signwriter. I could never make head nor tail of Net Objects, so my congratulations that you even used it. I suppose I should have read the instructions. But it is perfectly true, only by doing do you learn. Which comes to my next step of protecting an e-book which is just about ready for selling (no, that should be marketing - selling is only if people buy, marketing is offering). But I don't want to get too deep into new learning. Hey -ho. Joseph ----- Original Message ----- From: Alida Saxon <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Wednesday, October 02, 2002 5:22 PM Subject: [wdvltalk] Re: font suggestion > Joseph, > > Yes, it is pretty similar, and I can see why the misquote took off... > also in part because if you've ever seen the book it came from, it's > largely an exercise in paper waste. I think Marshal McLuhan fancied > himself a kind of Andy Warhol for communication arts, but he had a > couple ideas that have stood up amidst the confusion. For amusement, > here's a link to bn.com showing two of the books by McLuhan that relates > to the saying ... and even BN lists the second one incorrectly. Look at > the cover art and you can see the proper "massage". ;-) > http://search.barnesandnoble.com/booksearch/results.asp?WRD=medium+is+the+ma ssage&userid=51HQ4VHTE1 > (watch the wrap) > > > As for web programs, I agree. A few years back now I was just getting > into web (only to make a website for myself at first) and I used Net > Objects Fusion when it was in it's 2&3 version, and I knew right away it > wasn't going to teach me anything about doing it right. I went back and > took classes on hand coding, *then* got dreamweaver, which nicely > doesn't meddle with code most of the time. Programs can help you do > things more easily, but they can't make you good at something you don't > understand how to do on your own. I know some beginners go straight to > using dreamweaver, but they'd be far better served if they learned the > code underneath. Even the best of programs can glitch or steer you > wrong, eh? > > > Ali > > > Joseph Harris wrote: > > >Ali, > > > >*Massage* is very interesting. I never heard that. The actual meaning > >is much the same, of course. When I first heard it I was puce with > >disgust; now I understand it fully and doff my cap to his perception. > >Information is all about selection; the written word is intellectual (in > >emphasis), the visual is emotional - the spoken word may be eitherl. At > >the same time from steam radio on the electronic gadgetry is increasingly an > >isolating force. > > > >I very briefly used (a free version of) the serif web program, but found the > >need to tweak without the knowledge almost immediately. Hot Dog 5 (and > >Hmpro4) saves a lot of writing but makes one do it oneself. With all the > >talk about Dreamweaver I used to think it was a whole new world like CSS or > >SSI; now I get the impression that it is claimed to be the Photoshop of web > >writing. > > > >Joseph > > > > > >----- Original Message ----- > >From: Alida Saxon <[EMAIL PROTECTED]> > > > >>Joseph, > >> > >>True, some things have been lost in the tech rush - and a lot of people > >>seem to think that because they have a typsetting program, they're > >>suddenly capable commerical artists. Like thinking dreamweaver > >>ownership makes you a good webmaster, for comparison. I've got > >>dreamweaver, but I know I'm not at the top of the game. Pity some people > >>don't realize the same with their layout programs. > >> > >>Ali > >> > >>P.S. Curious note, "the medium is the message" is actually a wide spread > >>misquote. The actual quote is "the medium is the *massage*". Father's > >>got the book on the shelf in his office, and would you believe the back > >>cover has the misquote! Even the editor wasn't on the ball. Hopefully > >>caught in the next reprinting. > >> > > > > > > > > > ____ . The WDVL Discussion List from WDVL.COM . ____ > To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] > Send Your Posts To: [EMAIL PROTECTED] > To change subscription settings to the wdvltalk digest version: > http://wdvl.internet.com/WDVL/Forum/#sub > > ________________ http://www.wdvl.com _______________________ > > You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] > To unsubscribe send a blank email to %%email.unsub%% > ____ � The WDVL Discussion List from WDVL.COM � ____ To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] Send Your Posts To: [EMAIL PROTECTED] To change subscription settings to the wdvltalk digest version: http://wdvl.internet.com/WDVL/Forum/#sub ________________ http://www.wdvl.com _______________________ You are currently subscribed to wdvltalk as: [email protected] To unsubscribe send a blank email to [EMAIL PROTECTED]
