Hi all,

A client of mine chose a particularly long and unwieldy domain name a
couple of years ago, and is now asking about the feasibility of changing
to something easier/faster to type. I can see the advantages: fewer
spelling errors/typos so fewer 404s, easier to remember and better impact
on promotional material. BUT they'll temporarily lose all those users
who've bookmarked the site, and those who are referring to old brochures
etc, and I'll also have to contact all the sites that link to them at
present and ask them to change the link.

So, I was wondering, has anyone seen any research on how people generally
arrive at sites these days, ie is it mostly via links, via search engines,
or by typing the URL into their browser?

TIA, Jen

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