Will, It is just a fact born from experience since pages started being written. As Elliott wrote it is all in the eye. I would add that things need to be marginally to the right, also. Where a page is full of activity it is hard to notice, but to test it take a blank page and move a small image around until you have it where you find it most pleasing. then measure.
I think there is a lot written on the optical centre in Fine Art, and can often be further verified by determining what point on a page first catches the eye. It is very important in static work like paintings and print, especially newspapers (though these days the complexity of page design doesn't make it easy to see the rule in action). Papers and magazines largely sell on catching the eye of the purchasing beholder so there will always be somethingto grip attention in the 'optical' centre. Joseph Chacha Joe For a site of laughs and a FREE ezine: www.smilepoetryweekly.com For cricket lovers everywhere: Batty Balls and other Wicket Wit www.ah-mah-son.com ----- Original Message ----- From: <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Friday, September 12, 2003 4:00 PM Subject: [wdvltalk] RE: how you get a logo to appear bang in the center > Well, they say you learn something new everyday and I just did. What is > the reasoning behind the "north of center" theory? Why does true center > not look like it is the center? > > The apt pupil, > Will Stewart > > -----Original Message----- > From: estew7 [mailto:[EMAIL PROTECTED] > Sent: Friday, September 12, 2003 9:09 AM > To: [EMAIL PROTECTED] > Subject: [wdvltalk] how you get a logo to appear bang in the center > > > I know this thread is all about the code. Please forgive a > design-oriented > intrusion that, to my way of thinking, complicates the question. Bear in > mind: the visual center of an framed image is a bit north of the true > (mathematically derived) center. That is, if you want to make a centered > image look "right" in a rectangular frame, you need to place it a little > north of true center. (This is old, old design wisdom--if you doubt, ask > a > good picture framer, or check out the photos in a gallery or museum, or > look > at the page layout of a well-typeset book--the bottom "margin" is always > larger than the top.) If you put something bang in the center, it will > almost always look "off" and will appear better centered after you nudge > it > up a bit. (try it . . . ). How much to nudge depends on the image. To > get > it right, you have to use your eyes (imho). Whatever formula you come up > with, it should place the image a bit north of true center. > Elliott Stewart > > > > ____ . The WDVL Discussion List from WDVL.COM . ____ > To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] > Send Your Posts To: [EMAIL PROTECTED] > To set a personal password send an email to [EMAIL PROTECTED] with > the words: "set WDVLTALK pw=yourpassword" in the body of the email. > To change subscription settings to the wdvltalk digest version: > http://wdvl.internet.com/WDVL/Forum/#sub > > ________________ http://www.wdvl.com _______________________ > > You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] > To unsubscribe send a blank email to > %%email.unsub%% > > > > ____ . The WDVL Discussion List from WDVL.COM . ____ > To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] > Send Your Posts To: [EMAIL PROTECTED] > To set a personal password send an email to [EMAIL PROTECTED] with the words: "set WDVLTALK pw=yourpassword" in the body of the email. > To change subscription settings to the wdvltalk digest version: > http://wdvl.internet.com/WDVL/Forum/#sub > > ________________ http://www.wdvl.com _______________________ > > You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] > To unsubscribe send a blank email to %%email.unsub%% > ____ � The WDVL Discussion List from WDVL.COM � ____ To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] Send Your Posts To: [EMAIL PROTECTED] To set a personal password send an email to [EMAIL PROTECTED] with the words: "set WDVLTALK pw=yourpassword" in the body of the email. To change subscription settings to the wdvltalk digest version: http://wdvl.internet.com/WDVL/Forum/#sub ________________ http://www.wdvl.com _______________________ You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED]
