I'm in a horrid job crunch, a client meeting
that I had only 24 hours notice on. Arrrggg...

But you folks have helped me tons, so here's my
60 second review of two pages of this site:

1. I delicately humbly suggest that you ditch the
animation on home page, where the models change to
show the different styles of maternity clothing.
I graciously suggest possibly replacing the animation
with thumbnails: business, casual, [add: "formal"?] occasion,
evening, underwear. Animation is distracting on Home Page.

2. When I clicked on "business" all I saw was two models in
different outfits, no caption, no clickable images, nothing
identifying the outfits, no fast way to tell how to see or
learn more about the business atttire. Remember, I'm in a 
horrible hell of a hurry, like most web users.

3. I love the "show me" captions. Great. Simple and direct.

4. I love the overall design, very professional, serious,
high credibility from the get go. Good job fellers. Wow.

5. I love the overall simplicity, clean layout, nice graphics,
the thumbnail photos you use.

6. "Vouchers"--huh? School vouchers? What is this?

7. "Bookings"--for what? A salesperson? Fashion show? Models?

8. "Stylish and Fashionable Maternity Wear & Gifts" okay, but
it's redundant. Why not "Fashionable and Affordable..."?

9. "Gifts"--okay, but why not beef it up a bit? Gifts To Ease
the Pregnancy? This is dorky of course, but you know what I'm
driving at--add a benefit to the generic word "Gifts". Gifts 
could be candy, jewelry, etc....I know you show some on the 
home page, but the term "Gifts" could be worded more powerfully.

Sorry, I must hurry off now. Will return.

Will examine this site, more pages of it, more closely later. 


Steven Streight
STREIGHT SITE SYSTEMS
Web Usability Analysis, 
Credibility Assessment 
& Content Writing
[EMAIL PROTECTED]
www.vaspersthegrate.blogspot.com

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