> I wonder...   I am not arguing against content.
> But what does content mean?

it means exactly what you think it means

i'll give you a metaphor

what makes a grocery store successful?

groceries

   ;o)

i am, in a somewhat obscure way, trying to point out to steven that web site
success depends on content the same way that the success of a grocery store
depends on the groceries

i've been to grocery stores where the staff is surly and the aisles are crowded,
but that hardly matters

if the selection is good, and the fruit is fresh, and the prices are reasonable,
it's a success

same with a web site

if the navigation stinks and the ads are annoying and the layout is crappy, but
the content is good, it's a success

not as big a success as it would be if all the non-essentials were better, but
without content, it's a guaranteed failure

content is the SINE QUA NON of web sites


does that explanation help a little?


rudy



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