Folks, Going a bit into unknown here. A client of mine is launching a glossy print publication and a website. To begin with the print publication will be the focus of the brand. Currently advertising spots are being sold on the website as part of a package with the print publication. The website has a column down the right hand side with a list of rectangular images / flash files that link through to third party advertiser's websites. To start with the advertiser is just getting the image on the site for a specified period of time.
My client wants to be able to monitor the click through for each of these third party advertisers. I'd imagine he is looking for this because he intends to charge on click through in the future when the site builds up momentum, although he currently seems to be in two minds abou this. I've waded through a lot of stuff on monitoring online advertising and the like and it is all a bit bewildering. Also it is difficult to judge how good or otherwise a package is relative to the likely needs of this particular site. Does anyone have any recommendations on good packages for managing online advertising? Are we going the right way in the set up of the advertising on this site? Does anyone know of good primers on managing online advertising? TIA, John. ____ The WDVL Discussion List from WDVL.COM ____ To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: [email protected] To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk ________________ http://www.wdvl.com _______________________ You are currently subscribed to wdvltalk as: [email protected] To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
