At 03:50 a.m. 4/10/2007, you wrote:
We've a form (UK based) we want an optin to recive more info cehckbox.. I forget the law... Do we have to say opt in, and have the check it, or opt out and have them uncehck it...?
Regardless of the law, I think it always looks better if people have to check the box to receive info. There are arguments for both methods, but most of the marketing people whose comments I think are worth reading seem to go for people making a positive decision that they want to receive more, as they are probably more likely to eventually make a purchase.
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