Hi All:

I just have to stick my nose into this discussion about how much to
charge for Web sites, whether to go after small clients, how to gain
exposure and establish a reputation, etc.

I find Suzanne's msg about her latest client and his ineptitude and lack
of savvy about how to interface with her company to be right on.  I
currently have three clients who I am having similar problems with.  One
of them I've been fiddling with since Feb '97 and we still have only an
"under construction" notice at his site.  I sent him a $1500 invoice
about three weeks ago for the 20 hours I've dribbled away over the past
17 months getting his domain established, setting up his ISP account,
monitoring his email because he didn't know how and talking to him on
the phone trying to find out what he wants the site to look like.  (He
promptly paid the invoice.) Every so often, he'll call me and say "We've
got to get going.  I'm going to start writing down my thoughts and I'll
call you next week" and then I don't hear from him for two months. One
time I said "Maybe you need to find somebody who is more agressive than
I am who will just do a site without regard to what you want" and he
said "No no no I want you to do it.  I know what I want, I'm so busy I
just don't have time to address it." Oh well, in another 2 or 3 months,
I'll send him another invoice.  My other two balky clients are not quite
as bad, but it still is a time-consuming chore to drag the information
out of them for their site.  Like Suz says, 2-3 months of constant
communication to get enough info for 30-40 hours of html coding. It's
not all bad, though.  I've had and currently have some clients who are
tops, who are reasonable, who listen to suggestions, who have an
understanding of timing and relevancy and the cost of labor and the
dangers of giving the nod to something they don't really like, and who
are professional and deal with you as a professional. I make a pretty
decent living thanks to clients like them.

With regards to gaining exposure and establishing a reputation, I
reiterate what I said on this list months ago.  Spend a little to make a
lot.  I picked out one of the top Northern California Talk Show Hosts
who seemed to have an interest in the 'Net and did an unsolicited small
site for him and notified him by email where he could find it on the
Web.  He LOVED it, and I developed it out completely for free.  In
return, I got a credit line on his site and fairly frequent mention on
his show.  I got a lot of action out of that page.  On the day he
announced it, I got more than 500 emails, about 20 of which turned into
Web site jobs.  About a month after I published the first site, I got a
call from the TOP Talk Show Host in N.Cal. and I did his site - for $500
plus a credit line on his site plus mention on the radio.  These two
talk show guys are so well known that all I have to do is mention my
association with them to a potential client and I instantly have a foot
in the door.  Of course, nobody has to know that I did their sites
essentially for free. I still do maintainenance of the sites for the two
talk show guys.  The top talk show guy has had almost 150,000 hits so
far.

Regards.

Gerry
------------------------------------------
G.A.Ott Consulting and The WEB Page Office
408-738-1377
http://www.siliconvalleyservices.com/office
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