At 07:37 PM 8/2/1998 -0700, Tamra R. Heathershaw-Hart so eloquently stated:
>Just found a new (to me) url I thought I'd pass along: (
>http://www.whitepalm.com/fourcorners/index.shtml ). Looks like lots of info
>on click through numbers and other banner advertising data, plus a mailing
>list on design tips.
>
>--Tamra Heathershaw-Hart
In this month's MEDIA PROFESSIONAL...
FOUR CORNERS IDENTIFIES THE MOST CLICKWORTHY BANNERS
Four Corners Effective Banners is "dedicated to the study of all things
banner-like." As of July 5, they report that the most effective non-picture
banners on the Link Exchange are:
)) FREE STUFF!!! CLICK HERE!! (7.8%)
)) PEEL OFF! IF YOU DARE!!! (7.1%)
)) Nothing But FREE Stuff Click Here (7.0%)
)) FREE STUFF (5.9%)
)) Advanced Gif Animation (5.8%)
)) Love Letters (5.8%)
)) SPICE GIRLS (5.7%)
)) Windows97 The Next Step! (5.6%)
Each of the above banners are reproduced on Four Corners' site. Besides "Non-
Picture Banners," Four Corners also ranks the leaders among "Trick Banners"
and "Picture Banners."
Four Corners' Best Click-Through Ratios ))
http://www.whitepalm.com/fourcorners/bestctrs.shtml
Thanks for Ad-Guide.com for the link to Four Corners )) http://ad-guide.com/
------------------------------
Published the first of each month by the Young Media Professionals Committee
of the Audit Bureau of Circulations
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George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
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Your Resource for Retail on the Net
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Marketing Your Web http://www.gapent.com/myweb/
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