The following article was in this morning's "Internet Day" ezine. Enjoy. Tom Fosson **************************************************************************** ***** PURCHASING A WEBSITE BANNER AD by Trudy Paterson There are three basic methods of purchasing banner advertisements on the Internet. Advertising sites may add various bells and whistles to these methods through specials and discounts. It is up to you, the consumer to find the best possible banner ad program that meets your company's needs and advertising budget. Method 1...Purchasing your banner advertisement monthly. This is in my view, the worst of the three. The reason being� there is no guarantee that your advertisement will be seen by anyone. It is paid for and that's that. Of course, if you were to purchase a banner advertisement on a traffic heavy website such as Yahoo (dig deep), you could assume your money was well spent. Banner advertisements sold by this method are few and far between. Method 2.....Purchasing your banner advertisement via page views/ impressions. This is a good form of purchasing a banner ad, but not the best. This type of advertisement can be purchased from many different sites large or small. When I talk of the size of a website, I mean the amount of traffic they get per day/month. What is a page view? Go to any page on the Internet that has a banner ad at the top of a web page. When you accessed that page you exposed the banner. This would be one page view. If you were to go elsewhere and then come back to that page again, another page view would be incremented for a total of two page views. Someone else goes to that same page where the ad is and we now have three page views. You get the idea. Banner advertisements sold in this manner usually are priced per page view, ranging from one cent per page view to 5 cents per page view, or more. In addition, there is usually a minimum amount of page views that must be purchased. For example: 10,000 page views. The benefit of advertising via page views is that you are guaranteed your banner ad will be accessed a certain amount of times, before your banner advertisement expires. Whether it takes a week, month or longer. The down side is, just because someone came to a page where your advertisement is, doesn't mean they looked at it. That's where a catchy banner ad comes in handy. Method 3......Purchasing your banner advertisement via click-thru's. In my view, this is the best way to purchase a banner ad. A click-thru is just what the name implies. The potential customer clicks on your banner advertisement and comes directly to your site. This is the best way to spend your advertising dollar because you are guaranteed visitors to your site. So if you purchase 1000 click-thru's , you'll get 1000 visitors. Usually banner advertisements using the click-thru method are purchased from heavy traffic sites and are therefore more expensive. In conclusion, if you are going to purchase a banner advertisement and you have the big bucks, go for method three. If you are on a tight budget use method two and stay away from method one altogether. ------------------------------------------------------------------------ Article by Trudy Paterson of Weblife 2000. Weblife 2000 builds and maintain websites using the newest software technologies that guarantees the widest possible exposure and success for your business. NOTE: If you would like to submit an article for possible inclusion in InternetDay, please send an email to [EMAIL PROTECTED] InternetDay is now delivered to 20,000 subscribers daily. The article must focus on an element of website marketing or promotion. Please include your picture with your submission. Thanks! ---------------------------------------- 250 Megs of Web Space - Unlimited Autoresponders Unlimited email aliases - Personal CGI-BIN Directory MIVA programming scripting - over $650 Bonus pkg T3 connection - Detailed tracking & referral reports Free Domain Name hosting - NO SETUP FEE Fantastic Business Opportunity - More - MUCH MORE! Register to win a FREE color scanner while there! http://www.moreprofits.com/cgi-bin/view.cgi/346/ ---------------------------------------- Websites designed and published by Cyberspace Publishing 5515 N 7th Street, Ste 5-552, Phoenix, Arizona 85014 [EMAIL PROTECTED] * http://www.amug.org/~cyberpub/ ____________________________________________________________________ -------------------------------------------------------------------- Join The Web Consultants Association : Register on our web site Now Web Consultants Web Site : http://just4u.com/webconsultants If you lose the instructions All subscription/unsubscribing can be done directly from our website for all our lists. ---------------------------------------------------------------------
