from _Computist Communique_ Online bookseller Amazon.com has become the 3rd-largest US bookseller in just three years, nine times the volume of its nearest Web competitor. It has spent as much as $36 in marketing per $100 in sales. "Now it's like Xerox. It's entered the language." [Washington Post, 09Jul98. EduP.] (1) Note the tacit acknowledgement of the **increasing marginal returns** -- which has been linked to 'software/hardware' economics -- with the decision to spend So Much money on branding. (2) Incredible rise in sales volume. Imagine what this will be like in three years. Maybe $110 isn't too much for stock right now. (3) They have an amazing PR machine. Kathy Kathy E. Gill Business Process Information Visibility, http://process.ca.boeing.com/ BCAG Process Management, http://bpm.ca.boeing.com/ -- 425.234.2004 Empty pockets never held a man back. Only empty heads and empty hearts can do that. - Norman Vincent Peale Microsoft Exchange: the perfect name for its users' greatest desire! ____________________________________________________________________ -------------------------------------------------------------------- Join The Web Consultants Association : Register on our web site Now Web Consultants Web Site : http://just4u.com/webconsultants If you lose the instructions All subscription/unsubscribing can be done directly from our website for all our lists. ---------------------------------------------------------------------
