>Subject:     PR - Publishing on the Web (Stanford Seminar)
>
>This announcement is from:
>
>Diana Schneider, <[EMAIL PROTECTED]>
>
>Publishing on the Web: A Stanford Workshop for Magazine, Book, and 
>Newspaper Professionals ...from the sponsors of the Stanford Professional 
>Publishing Course.
>
>When:  November 15-18,1998
>Where: Monterey Plaza Hotel on Cannery Row, Monterey, California
>
>For more information:
>* Email: [EMAIL PROTECTED]
>* Phone: Registrar Ann-Marie, (650) 725-6259
>* Fax: Call 1-800-621-3022 to receive an application via fax.
>* Visit http://www.stanfordproed.org and click on Professional Publishing.
>
>To register online go to
>http://sunsite.stanford.org/solar/saa/PubsVentures/powreg.html.
>
>The fourth annual Stanford Publishing on the Web Workshop brings together 
>today's most entrepreneurial print publishers to define "next generation" 
>Web publishing and to explore the many possibilities that are shaping 
>this industry-in-the-making.
>
>****Special Feature****
>Participants' websites will be critiqued by their peers working with a 
>small group of content and design specialists.
>
>Speakers include:
>* Guy Kawasaki, Author, Apple Fellow, and co-founder of Garage.com
>* Bill Allman, New Media Editor, U.S. News & World Report
>* Rich Jaroslovsky, Managing Editor, The Wall Street Journal Interactive 
>Edition
>* Jonathan Hart, Partner, Dow, Lohnes & Albertson
>* Paul Saffo, Director of Institute for the Future
>* Al Sikes, President, Hearst, New Media & Technology
>* Lorraine Cichowski, Vice President & General Manager, USA Today 
>Information Network
>* Peter Winter, President, Cox Interactive Media
>
>The workshop provides an open forum to discuss new business models, 
>shifting staff roles, effective Web design, quality editorial content, 
>and selling on the Web. Other topics include online marketing and 
>branding, increasingly complicated legal issues and new technologies to 
>improve website usability.
>
>While anyone is welcome to attend, the course is specifically designed 
>for magazine, book, and newspaper professionals looking to either develop 
>a dynamic new presence on the Web or to increase the profitability and 
>effectiveness of their existing websites.
____________________________________________________________________
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