10:00 AM ET 09/23/98
Excite Goes Direct With Dell Deal
Company Teams With PC Leader to Give Dell Customers Immediate
Personalized
Internet Experience
REDWOOD CITY, Calif., Sept. 23 /PRNewswire/ -- Excite, Inc. (Nasdaq:
XCIT)
today announced a relationship with Dell Computer Corporation (Nasdaq:
DELL)
to provide Excite's personalized start page for Dell's new
ConnectDirect(SM)
initiative. ConnectDirect will give Dell consumers and business
customers fast
access to the Internet with a customized experience using Excite as the
portal. With this relationship, Excite is delivering its award-winning
personalization, navigation, and community services for Dell's customers
worldwide.
As part of the arrangement between Dell and Excite, each individual
Dell
Dimension desktop personal computer shipped will connect the customer to
a
personalized Excite start page at www.dell.excite.com, giving consumers
a fast
and easy Internet experience that can be tailored for them. The
initiative
between the system manufacturer and the portal is powerful because it
provides
an immediate relationship with the customer, Dell, and Excite.
"This is a very significant distribution deal for us," said George
Bell,
CEO of Excite. "Excite is diversifying the ways it reaches consumers,
and
being allied with Dell at the consumers' point of entry onto the
Internet is
an important means to that end. With Dell's leadership in direct sales,
we
have a unique opportunity to leverage their understanding of the
consumer with
our understanding of the Web to create a personalized Excite
experience."
"Dell is the world's leading direct-sales PC manufacturer. Excite is
one
of the fastest-growing portals and has a parallel goal of delivering a
personal experience to each consumer," said Paul Bell, senior vice
president
and general manager of Dell's Home and Small Business Group. "It makes
sense
for us to continue our growth momentum by creating innovative
initiatives like
ConnectDirect with industry leaders such as Excite. Their expertise in
the
consumer Web experience gives Dell a deepened relationship with its
consumers."
Dell ConnectDirect to Give Consumers Instant Internet Access
The ConnectDirect program will extend Dell's direct model of selling
by
also providing customers and large businesses with a fast and easy
Internet
connection and a customized Excite online service. For ConnectDirect
customers, one of six individual Excite start pages will be offered with
their
new Dell PC. The user will be able to select a page that corresponds to
their
market segment such as home, small business, education, federal
government, or
state and local government.
About Dell Computer Corp.
Ranked No. 125 among the Fortune 500 companies and No. 363 in the
Fortune
Global 500, Dell Computer Corporation is the world's leading
direct-sales
computer systems company, based on revenues of $15.2 billion for the
past four
quarters. Dell designs, manufactures and customizes products and
services to
customer requirements and offers an extensive selection of software and
peripherals. Information on Dell and its products can be obtained
through its
tollfree number, 800-388-8542 or by accessing the Dell World Wide Web
site at
www.dell.com.
About Excite, Inc.
Founded in 1994, Excite, Inc. is a global media company offering
consumers
a personalized Web start page on www.excite.com and a "back to basics"
Web
search service on www.webcrawler.com, and advertisers the best
one-to-one
marketing services available online. The Excite Network consists of two
of the
largest brands on the Web, Excite www.excite.com and WebCrawler
www.webcrawler.com, and its subsidiaries: Classifieds2000, MatchLogic,
Inc.,
Excite Japan Co., Ltd. and Excite UK, Ltd. Localized versions of Excite
are
available in France, Germany, the UK, The Netherlands, Sweden, Japan and
Australia. Based in Redwood City, Calif., Excite, Inc. has strategic
relationships with America Online, Inc., Apple Computer, Inc., CUC
Investments
Inc., Intuit Inc., Netscape Communications Corp., Prodigy Internet and
Tribune
Company.
SOURCE Excite, Inc.
CONTACT: Melissa Walia, 650-569-2213, or [EMAIL PROTECTED]; or
Marci Gottlieb, 650-569-2838, or [EMAIL PROTECTED], both of of Excite,
Inc./
/Web site: http://www.dell.com/
/Web site: http://www.excite.com/
(XCIT DELL)
CO: Excite, Inc., Dell Computer Corporation
ST: California
IN: CPR MLM
SU: PDT
PD-JH
-- SFW038 --
7693 09/23/98 10:00 EDT http:/
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