Boy, the Silicon Alley Reporter email newszine sure has some interesting
little articles. This little bit on Pioneer Electronics caught my eye. Any
of you know anything about usinteractive.com? I've heard the name, but
don't know anything about the company.
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www.siliconalleyreporter.com
--Tamra
>Pioneer Electronics Launches Commerce Site
> --------------------
> Staking out virgin territory in the direct selling of consumer
> electronics, Pioneer has announced plans to launch the Pioneer Direct
> online store. The Los Angeles office of US Interactive designed the
> company's present e-commerce site that debuted in June and will
> assist with the online store expansion.
>
> Currently, Long Beach, CA-based Pioneer only sells a handful of
> their products online, including their combination DVD laserdisc
> player. More of the company's audio and video equipment will
> gradually be added to the site, according to US Interactive
> spokesperson Jim DeLorenzo.
>
> The company expects sales from Pioneer Direct to supplement rather
> than eliminate sales of Pioneer's products at retail stores.
>
> Although DeLorenzo would not give an exact figure, he says the cost
> of creating the Pioneer Direct site was "over $250,000 but under
> $1 million."
>
> Contact: James DeLorenzo 610-651-0480, x122;
> [EMAIL PROTECTED]
> http://www.usinteractive.com
>
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