On 26 Sep 98, at 11:40, Eric Poole wrote:

> Does anyone know of a mailing list that specifically discusses banner
> advertising, where to get the best value for the advertising dollar
> (i.e. where to place your banners for best effect for the buck),
> advantages and disadvantages of paying by the impression or by the
> click-through, etc.?

Both online-advertising and the IADL (Internet Advertising Discussion
List) have good discussions - advertisers, media placement agents and 
site
publishers all contribute.  Both lists are moderated and average about 
10
posts per day.   

URLS: (DOn't have IADL but you should be able to find it at liszt.com)
Online-Ads: http://www.o-a.com/

Sanford
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