Journal of Computer-Mediated Communication
Volume 4 Issue 1 September, 1998

http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html
Who Pays for Content? Funding in Interactive Media
Sally McMillan, Boston University

This study analyzes funding of content at a sample of 395 Web sites.
Three factors that may impact on funding are considered: interactivity,
the value which site creators place on intellectual property (property
values), and audience size. 


BTW - this is a nice Journal and site .. academic sponsorship....



Kathy

> Kathy E. Gill
> DCAC/MRM Production Visibility Support -- 425.234.2004, pager
> 425.568.0195
> The biggest mistake people make in life is not trying to make a living
> at doing what they most enjoy. ~ Malcomb S. Forbes
> Microsoft Exchange: the perfect name for its users' greatest desire!
> 
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