On 9 Oct 98, at 8:16, Urb LeJeune wrote:
> I've had several requests from prospects willing to pay for click
> throughs from a fairly high traffic web site. I've created a Perl script
> (anyone wanting a copy is welcome to it) to perform the behind the scene
> tracking. Does anyone have a feel for what click throughs are worth or can
> point me to some information on same?
>
> Urb, W2DEC [EMAIL PROTECTED]
Urb:
Most of the click-thru banner networks are working in the $.10 to $.50
range per click for general traffic. The networks I've looked at are
Burst, FlyCast, ClickTrade and SafeAudit. Check out Mark Welch's
bannerads site for more details on the networks (
http://www.markwelch.com/bannerad/ ). All have different commission
structures so it's tough to compare just the advertised click-thrus -
you have to apply the adjustments to get your net revenue per click.
I'm using Burst, ClickTrade, and SafeAudit on my site at
http://www.artandcraftshows.net and netting somewhere between $1.50 and
$3 CPM for the inventory I pass to the networks. If you have the time
and energy to do direct sales, you should be able to do much better.
Sanford Carr
Intermediacy Communications
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