http://www.infobeat.com/stories/cgi/story.cgi?id=2556588171-ffc
06:39 PM ET 10/14/98

Internet name sale turns tiny Tuvalu into Cinderella

         
            By Lydia Zajc
            TORONTO (Reuters) - The world's smallest country, the south
Pacific island of Tuvalu, hopes to undergo a Cinderella-like
transformation from one of the globe's poorest nations to one of
the wealthiest after hanging a ``for sale'' sign on its Internet
name.
            A privately held Canadian company, The .TV Corporation, 
began Wednesday to market Tuvalu's Internet domain name, the
country code designation in World Wide Web addresses.
            They are hoping major television companies, producers,  
television personalities might and others want to own a Web site
address that has the cachet of the ``.tv'' ending.
            Internet powers, specifically the Internet Assigned Numbers
Authority, granted Tuvalu the sign-off ``.tv''.
            Domain names already broadly in use -- ``.com'' for firms or
''.ca'' for Canada -- are rapidly being snapped up to the point
where companies and individuals are looking for alternatives to
come up with unique or catchy Web site addresses.
            The 9,000-odd inhabitants of the Polynesian microstate hope
to eventually rank among the globe's richest people on a per
capita basis because the bulk of the money earned from ``.tv''
will flow back to them.
            Tuvaluan Prime Minister Bikenibeu Paeniu said: ``We are
delighted this agreement will improve not only the Tuvaluan
standard of living but permit us to help other South Pacific
nations.''
            And Tuvaluans will still have as many .tv designations as
they need, said 28-year-old Jason Chapnik, head of the Canadian
company which has a staff of less than 10.
            ``We expect all of the major corporations to sign up,''
Chapnik said, including television, media, magazine, newspaper
and film companies.
            ``We are absolutely overwhelmed by the interest,'' Chapnik
said. ``It's just been staggering, world-wide.''
            Three years ago Chapnik began brainstorming with other
Internet entrepreneurs and came up with the idea to approach
Tuvalu and market its fortuitous designation. After weighing all
potential partners, Tuvalu agreed.
            Companies can now surf to www.internet.TV, and register a
name with a $1,000 deposit. If rivals sign up for the same
moniker, the firm will auction them off starting Feb. 1, 1999.
            Speculators who attempt a superfluous claim to a name such
as nbc.tv, hoping to resell it for a higher price, will be
blocked by Chapnik and his band in the interest of fairness.
            Chapnik declined to divulge how much each Tuvaluan will earn
from the sales as it tries on its new glass slipper of Internet
richness.
           
           
 ^REUTERS@
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