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   [IMAGE]
   By Lydia Zajc, Reuters
   October 15, 1998 7:30 AM PT

   TORONTO -- The world's smallest country, the south Pacific island of
   Tuvalu, hopes to undergo a Cinderella-like transformation from one of
   the globe's poorest nations to one of the wealthiest after hanging a
   "for sale" sign on its Internet name.

   A privately held Canadian company, The .TV Corporation, began on
   Wednesday to market Tuvalu's Internet domain name, the country code
   designation in World Wide Web addresses.

   They are hoping major television companies, producers, television
   personalities might and others want to own a Web site address that has
   the cachet of the ".tv" ending.

   Internet powers, specifically the Internet Assigned Numbers Authority,
   granted Tuvalu the sign-off ".tv".

   Domain names already broadly in use -- ".com" for firms or ".ca" for
   Canada -- are rapidly being snapped up to the point where companies
   and individuals are looking for alternatives to come up with unique or
   catchy Web site addresses.

   Get rich quick
   The 9,000-odd inhabitants of the Polynesian microstate hope to
   eventually rank among the globe's richest people on a per capita basis
   because the bulk of the money earned from ".tv" will flow back to
   them.

   Tuvaluan Prime Minister Bikenibeu Paeniu said: "We are delighted this
   agreement will improve not only the Tuvaluan standard of living but
   permit us to help other South Pacific nations."

   And Tuvaluans will still have as many .tv designations as they need,
   said 28-year-old Jason Chapnik, head of the Canadian company which has
   a staff of less than 10.

   "We expect all of the major corporations to sign up," Chapnik said,
   including television, media, magazine, newspaper and film companies.

   "We are absolutely overwhelmed by the interest," Chapnik said. "It's
   just been staggering, world-wide."

   Well-planned
   Three years ago Chapnik began brainstorming with other Internet
   entrepreneurs and came up with the idea to approach Tuvalu and market
   its fortuitous designation. After weighing all potential partners,
   Tuvalu agreed.

   Companies can now surf to www.internet.TV, and register a name with a
   $1,000 deposit. If rivals sign up for the same moniker, the firm will
   auction them off starting Feb. 1, 1999.

   Speculators who attempt a superfluous claim to a name such as nbc.tv,
   hoping to resell it for a higher price, will be blocked by Chapnik and
   his band in the interest of fairness.

   Chapnik declined to divulge how much each Tuvaluan will earn from the
   sales as it tries on its new glass slipper of

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