> Ok, maybe I'm a bit thick but isn't this just a scaled-down CD ROM. Sure
> the size is smaller,  but qualitatively it's exactly the same thing. Want
> to hand out demo's? Just burn 'em on a CD ROM. This is printed on the
> front? You can print CDs too.
> 
> Apart from the novelty element, I really don't see any difference in
> application between this and ordinary CDs.

   Fits in your pocket.  Thus you can carry it around.  Want to see my web
site?  Here. At your leasure.   No plastic cases, awkward stuff, etc.
involved.  Plop it in, and use your browser.

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