This from ClickZ, which sponsors the Online-Advertising mailing list --
coverage of current Web Mkting conference in NY, @dTech.
Preserve us from the marketing gurus .... but before the Quotes of the Day
-- here's my fav snippet of reporting from Day Two:
>Moving ahead, we'll see far richer ads - Tchong pointed
>out that by the year 2003, an estimated 51 percent of all
>online ads will be rich media ads.
>
>(Of course, a mere 25 percent of all households will have
>broadband access by that year. Apparently, the sound we'll
>hear then is the din of 25 percent of all those other
>browsers crashing.)
>Quotes of the Day
>
>"Ultimately for us, the internet has to be about habit."
>- Owen Youngman, Chicago Tribune
>
>"For us, the internet is about effectiveness - about
>bringing effectiveness to the next level." - Dick Hopple,
>Unicast
>
>"A lot of people don't like web advertising. But they
>don't mind advertising about a car if they happen to be in
>the market for a new car." - John Sculley, Sculley Brothers
>
>"We are very proud of our policy to accept anything that
>comes our way�within reason." - David Chubuck, Forbes,
>during a discussion on publishers accepting rich media.
>
>"Some sites send you people that buy -- some sites just
>send you people." - Mike Galgon, Avenue A
>
>"If you ask the wrong questions, you will get the wrong
>answers." - Mike Galgon, Avenue A
>
>"We think it's inevitable in a network economy that rich
>media will be part of the game." - John Sculley
>
>"Broadband looks like it's starting to be real. Broadband
>is starting to get legs." - John Sculley
>
>"Life is a bell-shaped curve, and what we in interactive
>advertising have to do is balance it all out." - Marianne
>Foley, ASI Research, during a discussion about the use of
>interstitials in advertising.
>
>"The great promise of the internet is one where it's not
>centrally controlled. The user gets to decide what he or she
>wants to see." - John Sculley
>
>"I don't think rich media is bogging [a page] down if it
>is accomplishing its purpose. I haven't run into anyone who
>whines about an interstitials when it informs them about
>something they want to hear about." - Owen Youngman
>
>"A large web site is really a big piece of software."
>--Mark Kvamme, CKS Group
>
>"We spend most of our time architecting relationships
>between customers and brands." -- G.M. O'Connell, Modem
>Media . Poppe Tyson
>
>"This is not an engineering problem, it's a creative
>problem." -- Tim Smith, Red Sky Interactive, emphasizing the
>point that creativity is what drives a satisfying web
>experience.
>
>"It's creative to the client because it makes the cash
>register ring." -- Mark Kvamme, CKS Group, pointing out that
>technology is as important, if not more important, than the
>creativity in a good web experience.
>
>"We want to create advertising so good people look at it
>as a service."
>-- G.M. O'Connell, Modem Media . Poppe Tyson
>
>"If your site can't sell product, then all the
>advertising in the world can't help it."
>-- Brad Aronson, i-Frontier
>
>"We want to be a participant. We want this to be an
>industry effort." -- Mike Wege, Procter and Gamble, in
>response to the question of P&G's role in FAST Forward, now
>the that the initiative seems to have grown legs of its own.
>Copyright (C) 1998 ClickZ Corporation. All rights reserved. May
>be reproduced in any medium for noncommercial purposes as long as
>attribution is given.
>
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>
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Kathy
> Kathy E. Gill
> DCAC/MRM Production Visibility Support -- 425.234.2004, pager 425.568.0195
> Continuous effort -- not strength or intelligence -- is the key to
> unlocking our potential.
> ~ Liane Cardes
> Microsoft Exchange: the perfect name for its users' greatest desire!
>
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