Microsoft to acquire LinkExchange - WSJ
NEW YORK (Reuters) - Microsoft Corp. plans to acquire
LinkExchange
Inc., a closely held Internet advertising firm, in a $250
million stock deal,
people familiar with the plan told the Wall Street Journal for
Thursday's
editions. LinkExchange places advertising banners on about
400,000 Web
sites, though many are personal home pages and not large
commercial sites.
The newspaper said LinkExchange will be integrated into the
Microsoft
Network, or MSN, group. Microsoft officials declined to comment
to the
Journal. The newspaper said LinkExchange officials also were
not available to
comment. ###
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