At 06:14 PM 12/9/98 -0800, Steven J. Owens so eloquently stated:
>Hey folks,
>
> Just wondering where people advertise offline. That is, not your
>clients, but *you*? This is something that came up lately with us.
>Some folks have suggested advertising in technical journals, but I'm
>wondering if that may be a bit "preaching to the choir." What kinds
>of publications do you send press releases and such to, to promote
>your web development business?
>
Who is your target market? That's the publications you look for.
While we have over 8,00 media contacts, we have our personal
group of approx 400 that we contact regularly -- some be fax,
some by letter and some by e-mail. We also advertise in some
targeted publications, i.e., law journals, retail publications, etc.
But what draws the best for us in offline advertisements are my
columns in Gifts & Decorative Accessories Magazine. Never seems
to stop each time a new column comes out.
For real local stuff, try those place mats in your local diner
(assuming they have them -- diners and place mats). They draw
local business. We also use post cards that are sent out to
local businesses regularly (every 3-4 weeks) and a fax broadcast
to local businesses. Often they don't respond for over a year,
but they keep it in file.
And of course, if you really want to spend the bucks and do it
right, do a seminar. They **always** attract a large crowd and
lot's of business. You have a capture audience where you can
tell them how great you are in laymen's terms. Try linking up
with local groups like Chamber of Commerce or Rotary for seminars.
George
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Marketing Your Web http://www.gapent.com/myweb/
Automated Press Releases http://www.gapent.com/pr/
CyberSolutioning (tm) http://www.gapent.com/cybersol/
"How-to" Guides http://www.gapent.com/howto/
Affiliates Program http://www.gapent.com/gapptr/
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