Hey: For you Riven, Myst and Carmen Sandiego fans as reported in today's E-Marketing Digest. A buy and a suit. George ---------- Mattel moving beyond Barbie Tuesday, December 15, 1998 By RACHEL BECK The Associated Press NEW YORK -- Mattel Inc. took its biggest step yet toward expanding beyond Barbie dolls and Hot Wheels cars into the fast-growing world of high-tech toys, announcing its purchase of The Learning Company Inc., maker of software games Riven, Myst, and Carmen Sandiego. <http://www.bergen.com/biz/mattel15199812152.htm> ------ Learning Company sued to stop Mattel buy By Bloomberg News Special to CNET News.com December 17, 1998, 11:05 a.m. PT The Learning Company, the world's second-largest educational and entertainment software company after Microsoft, was sued by shareholders who say a $3.8 billion stock-swap acquisition by Mattel would not give them enough money for their shares. El Segundo, California-based Mattel, the top toy maker in the world, with $4.83 billion in 1997 sales, said Monday it would buy Cambridge, Massach <http://www.news.com/News/Item/0,4,30061,00.html?st.ne.fd.mdh> _______________________________________________________ George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED] GAP Enterprises, Ltd. http://www.gapent.com/ Moderator of E-Tailer's Digest http://www.gapent.com/etailer/ Your Resource for Retail on the Net Moderator E-Marketing Digest http://www.webbers.com/emark/ Marketing Your Web http://www.gapent.com/myweb/ ____________________________________________________________________ -------------------------------------------------------------------- Join The NEW Web Consultants Association FORUMS and CHAT: Register Today at: http://just4u.com/forums/ Web Consultants Web Site : http://just4u.com/webconsultants Give the Gift of Life This Year... Just4U Stop Smoking Support forum - helping smokers for over three years-tell a friend: http://just4u.com/forums/ To get 500 Banner Ads for FREE go to http://www.linkbuddies.com/start.go?id=111261 ---------------------------------------------------------------------
