> > from benton-communications - formatting and emphasis added > > PRIVACY
GROUPS TO ANNOUNCE BOYCOTT OF INTEL > Issue: Privacy > > Junkbusters Inc.
and the Electronic Privacy Information Center are announcing a boycott
today of Intel Corporation. Their complaint is the new technology in the
upcoming line of Pentium III computer chips that helps identify consumers
across the Interne t.
Cookies were not enough...
> > The groups are asking the technology be disabled on privacy grounds.
An Intel spokesman said Sunday the company has been in talks about its
technology for several weeks with Junkbusters and previously had meetings
planned this week with the boycott orga nizers.
What next, bar code scanners and bar codes on each dollar, so the
Feds can track all purchases, and the marketers can come up with
statistical models of each of us? (I wrote that as a joke in a Sci-Fi
piece some years back...)
Tracking is one thing. But once the marketers get ahold of
statistical models, they start working on figuring out how to warp each of
us to buy what THEY want us to buy. That's what modern statistical
marketing is all about -- the analysis of buying patterns vs advertising
to determine which advertising is most effective in altering the buying
patterns of each and every individual.
Marketing types don't just want to know WHO you are, the want to
CHANGE WHO YOU ARE! They want you to be a good little consumer, just a
little frustrated and insecure, insecure enough that you see this and that
product as a way of making yourself feel more secure.
You doubt that? Just look at how many women buy jewelry to enhance
their appearance. (Or hired guns like us consultant types buy quality
suits to enhance our impact on our clients...) With women, it seems like
a competitive thing. It is beyond "keeping up with the Joneses".
Yes, boycott Intel! The is WAY too far!!!
Bad enough when my search engine strays into an X site, and I start
getting tons of X spam to all email addresses on my site! With that, they
will be able to share that signature via national databases, and tell
exactly WHO I am, where I live, etc. And then, my insurers will think I
am this or that, and jack my rates up to satisfy their inflationary
worst-case statistical imaginations.
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