>From WebVantage: New Study Finds Online Banner Ads as Effective as Television Ads for Brand Building Don't send the banner into obsolescence yet. New research released by Ipsos-ASI, an advertising market research firm for both television and the Internet, has found that the recall level of an online banner ad is equivalent to that of a television ad when measured for immediate recall, the industry norm for online advertising. The data shows that 40 percent of the respondents who view a static online banner ad will remember it, as compared to 41 percent of those who view a 30-second television commercial. <snip> The study, done in collaboration with America Online, began in June 1998. To date, Ipsos-ASI researchers have conducted independent tests on more than 300 online ads. Research released so far is based on the mid-year results of the AOL/Ipsos-ASI Online database, a syndicated online research database Reference URLs Ipsos-ASI http://www.asiresearch.com/ [I can't find the report on their web site <shrug>] Kathy > Kathy E. Gill > DCAC/MRM Methods Communication -- 425.965.6901 > Continuous effort -- not strength or intelligence -- is the key to unlocking our >potential. ~ Liane Cardes > Microsoft Exchange: the perfect name for its users' greatest desire! > ____________________________________________________________________ -------------------------------------------------------------------- Join The NEW Web Consultants Association FORUMS and CHAT: Register Today at: http://just4u.com/forums/ Web Consultants Web Site : http://just4u.com/webconsultants Give the Gift of Life This Year... Just4U Stop Smoking Support forum - helping smokers for over three years-tell a friend: http://just4u.com/forums/ To get 500 Banner Ads for FREE go to http://www.linkbuddies.com/start.go?id=111261 ---------------------------------------------------------------------
