Just publishing the solution I've found for download counting.
It uses the already available google analytics code and i just pasted the 
code in the first link into the end of the layout.html .

How to track downloads with google analytics:
http://www.blastam.com/blog/index.php/2013/03/how-to-track-downloads-in-google-analytics-v2/

How to track the downloads:
http://www.cre8ivespark.com/track-pdf-downloads-with-jquery

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