[web2py] Apostrophe error in the database

[africanacloud]

I am new to web2py and I have a problem  understanding why all my
apostrophes are replaced by &#x27.


here is my table:
db.define_table('rooms',
    Field('Name'),
 
Field('created_on','datetime',default=request.now,writable=False,readable=False))


below is my function:

@service.xml
def rooms():
        ROOMS = db(db.rooms).select()
        return ROOMS

this is what I what the result is.
<Name>Lady&#x27;sRoom</Name>
Any of you know what is going on here?