Thanks guys.
@Massimo
The <a href="{{=URL('page')... option was the one I was using, but
like you mentioned, I think I was leaving out the = before URL. Now
that you mention it, I did see the second option elsewhere in the
default code but I have no idea why it didn't click to try. Thanks for
the answer. Is one method preferred over the other?
@Anthony
Thanks for pointing me in the right direction for the docs. URL
rewrite was the next thing I was going to be looking for since right
now we're exposing the user pages from default/user/account etc. I
wanted to omit the /default/ but I haven't gotten around to that point
yet. I'm sure you've saved me a bit of time by pointing that out to
me. Thanks for that.