Buat mereka yg masih ngedumelin mengenai usabilitas dan ecek-ecek
nya, saya forwardin sebuah msg menarik dari sebuah milist yg
tadinya memplesetkan film jim carey yg baru Being Jon Malcovicth(sorry
judulnya salah). ke Being Jakob Nielsen.
Damn, konek Internet dari sini sulit sekalee...
---
* mailto:[EMAIL PROTECTED]
* http://www.bemo.or.id
... Never under estimate a proud junker|--- Original Message
---
|From: "Clarke Stone" <[EMAIL PROTECTED]>
|Well, this is fairly dry humor. Explaining it may be like explaining
any
|othe joke:
|Q: Is it a fact a duck can fly?
|A: No, it's a matter of opinion (a pinion).
|
|What?
|
|"Pinion" is a synonym for "wing", so...
|
|Oh. Yeah, that's funny.
|
|Anysway, here goes.
|
|1. Read Jakob Nielsen's website (www.useit.com). His deal is
*useability*,
|and you'll see he isn't very fond of people who duplicate someone
else's
|look because it's cool. To him, cool doesn't count--useability
counts. Cool
|*can* count, but only if the site is useable.
|
|2. In an old "Alertbox" (JN's periodic column), he talks about
"yellow
|fever." Perhaps you remember when CNet made a big splash with
the navibar
|left idea, and everyone started, um, "sincerely flattering"
them, right down
|to the color scheme. JN's deals was per #1: sure it's cool,
but does it work
|on *every* website? NO. Stop w/the slavish devotion to cool
and get with
|useability.
|
|3. Another JN deal is inaccuracy of marketing tools vs. web
users and pages.
|He says they are asking the wrong questions, and he's pretty
well got the
|dope to prove it.
|
|4. Marketing says, "Green and blue are cool. People are swayed
by it. It
|will make them *stick to your site*!" and "site stickiness"
is a hot topic
|just now, although not everyone thinks it's enough. See Mark
Hurst at
|www.GoodExperience.com to have that bubble burst. Particularly
see his white
|paper on good experience vs. stickiness.
|
|5. JN doesn't control the cover of his book. Marketing does.
They believe
|green and blue will sell his book (it's a web book, after all!),
so they
|slap it on there.
|
|6. Ha-ha. Cognitive dissonance: the man who sez, "don't be a
slave to trends
|on the web, and don't necessarily listen to Marketing" gets
his book colored
|in a slavish color by Marketing droids! It is to laugh!!
----------------
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