After reading all the Direct to Web stuff I could get my hands on, I was trying to describe to my boss why we need to be looking at it and moving towards it. The metaphor I came up with was that D2W is like CSS for objects. I think that sort of describes its power, but I would be interested in how others make the argument for (ER)D2W to non-programmers (or programmers for that matter!).

David

-- 

It's like driving a car at night. You never see further than your headlights, but you can make the whole trip that way. 


E. L. Doctorow


from Sunbeams: http://www.thesunmagazine.org 



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