Hi Bernhard, hi all!
Am Dienstag, den 15.02.2011, 22:16 +0100 schrieb Bernhard Dippold:
> Hi Christoph, all
>
> I'll try to keep it short...
Haha, I'm also in a hurry ... my day job is waiting. So please bear with
me that (like the last mails) this mail will be a bit shorter, although
I did pay great attention to your reply.
As I said yesterday (I've send Bernhard a mail with some working files),
I continued to work on the banner and a design that might fit to: the
main website, the funding website, and the "advertisement" banner for
the German publisher. Since yesterday was one of my least creative days
ever, it is just a start :-\
Here is the summary:
* provide both required money and remaining days
* introduce the user to the "challenge" we currently use on the
page
* explain the user "why this is important" right from the start
* the "graphic" in the middle serves two purposes:
* it divides the space
* it forms a triangle that mimics our document symbol
triangle
* most important: it is a stack of 5 triangles - each row
represents 10k and will get "filled" until we reach our
goal
* simulate a clickable area (the whole banner should be
hyperlinked)
The "triangle stack" could be enlarged and re-used on the donation
website - soit gets its own key visual for this activity. Of course,
just in case the idea is worth considering.
I've uploaded the new material to my "temporary working space", so
please update your browser cache to see the new pictures.
http://wiki.documentfoundation.org/User:ChristophNoack/Temporary_Work_Space#The_Document_Foundation_Fundraising
Be warned, the SVG is a bit messy :-)
Cheers,
Christoph
> Christoph Noack schrieb:
> > Hi Bernhard!
> >
> > Am Dienstag, den 15.02.2011, 01:31 +0100 schrieb Bernhard Dippold:
> >>> Consequently, I'm hesitant to just say "The Challenge: 50 Thousand
> >> Euro
> >>> needed!", or "Funding our Foundation - Only 35 Days left!"
> >>
> >> But these are the main points in my personal opinion (following
> >> Florian's description). We have a very short timeframe to get quite
> >> an amount of money.
> >
> > Correct, I rather referred to "just say". The banner might miss
> > information/affordance like "Support us..." / "Help to shape your
> > foundation ..." / "Your help makes the community stronger ..." / "Our
> > challenge is your chance ..." / "Help to face the challenge ..." [...]
>
> Ok - understood.
>
> So it's not enough information for the user to feel personally asked for
> support.
> >
> > The "only 35" days may appear long from a user's perspective, therefore
> > the challenge is - from my point-of-view - the last 14 days or so. And
> > that is what i proposed before: having a time frame that kindly asks for
> > help, kindly remind (e.g. via a countdown timer) during the last days.
>
> In my eyes the challenge is to get 50000 Euro in less than 5 weeks.
>
> That's more than 10000 every week and 1400 each day!
>
> If we look at the sum donated during the last 4 months, we need to get
> it every 2 to 3 days!
>
> Therefore "kindly" asking for help might give the wrong impression to
> the might-be supporter.
>
> On the other hand you're totally right that we need to attract them -
> that's better than just making them curious.
>
> And perhaps the countdown doesn't work very well if they can't see the
> pressure behind it.
>
> What do you think of skipping the countdown for the next weeks -
> replacing it by the end date of the challenge?
>
> This would allow us to add a more informative line to the banner.
> >
> >> I don't want to hide this information on the donation page, because
> >> even
> >> if people understand that we ask for monetary donations for the
> >> foundation, they are not attracted to help *now* by your proposal.
> >
> > Oh, on the donation page - of course, this information should be there.
> > People usually want to compare their help with others, or may want to
> > know the current status.
>
> I want to attract them on the main site already.
>
> People following the link to the donation page have already made their
> mind on this possibility to support us.
>
> Comparison of their contribution with others can be put there - we
> already got them, when they have donated or want to donate.
>
> But knowledge of the current status is even important for people who
> didn't contribute this way. They might change their mind if they see how
> fast (or slow) it rises.
>
> Therefore (and because I think it's an eye-catching graphical element)
> I'd like to keep the donation meter on the banner.
>
> I tried to combine these information in another proposal:
>
> http://wiki.documentfoundation.org/cgi_img_auth.php/2/2e/Website_banner_625x75.png
>
> What I did:
>
> - enlarge the banner to 625x75 px
> - remove the countdown
> - add a symbolic link to the donation page (in fact the entire banner
> should link there, but people might follow a textual link easier).
> - add the request to support us
> - add more details why we need this sum and until when
> (text is quite clunky in my eyes - so it needs some proofreading)
>
> In general I think it is too much text now - but perhaps we can use it
> as a common basis to improve it...
>
> >
> > Any chance to have a short phone call later this evening?
>
> I'm sorry, but I have to go to bed early this night...
>
> (Driving the children to and from their skiing site becomes hazardous
> with cumulative sleep deficit...)
>
> Best regards
>
> Bernhard
>
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