Email marketing is a tactic
with proven results - but timing isn't everything when sending out emails.
The Truth Behind Email Open and Click Through Rates
There are 9 factors that affect your email open and click through rates - and
none of them are timing. Here are the top 3:
1. Delivery
Confirm that your emails actually send and go to working email addresses.
2. Audience & List Segmentation
Keep it relevant to your audience. Don't send a steak recipe to a vegan!
3. Frequency
Frequency is a balancing act. The goal is to keep yourself on people's radar
without being too spammy.
And 6 more things to look out for...
Read the article below for the full list of things to consider when sending out
your next email!
See The Full List
Next week - Content before design: What it means and why it’s important
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