CAMPAIGN 2008
Pulling Away

Obama opens a double-digit lead in new NEWSWEEK poll
 
Emmanuel Dunand / AFP-Getty Images 
Obama on the campaign trail in Columbus, Ohio. 


 
By Jonathan Darman | Newsweek Web Exclusive

Oct 10, 2008 
 

The global financial meltdown has caused a dramatic shift in the 2008 
presidential race, according to the latest NEWSWEEK poll. With four weeks left 
in the presidential campaign, Barack Obama now leads John McCain by double 
digits, 52 percent to 41 percent among registered voters—a marked shift from 
the last NEWSWEEK poll, conducted one month ago, when the two candidates were 
tied at 46 percent.
 
Underlying Obama's surge in support: An historic boiling over of 
dissatisfaction with the status quo. An astounding 86 percent of voters now say 
they are dissatisfied with the way things are going in the United States, while 
a mere 10 percent say they are satisfied. That's the highest wrong track/right 
track ratio ever recorded in the NEWSWEEK poll. 
 
For context on just how toxic these numbers could be for the Republic party, 
consider that in October, 2006, weeks before the Democrats swept control of 
both houses of Congress, only 61 percent of voters expressed dissatisfaction. 
 
Twenty-five percent of voters say they approve of the job President Bush is 
doing in the White House, a record low for any president in the NEWSWEEK poll 
and close to the historic low-approval rating of 22 percent the Gallup poll 
recorded for President Truman, in 1952. Voters are crying out for change and, 
for now, believe that the Democratic presidential candidate has a greater 
likelihood of delivering it. Asked which ticket they thought was most likely to 
bring about change if elected, voters said Obama-Biden over McCain-Palin 52 
percent to 37 percent. A month ago, Obama-Biden led by only five points, 47 
percent to 42 percent. 

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Obama appears to have broadened his coalition of support and made inroads with 
groups that have not reliably embraced him over the course of the long 
presidential campaign. He now leads McCain among both men (54 percent to 40 
percent) and women (50 percent to 41 percent). He now wins every age group of 
voters—including those over 65 years of age, who back him over McCain 49 to 43 
percent. Supporters of Hillary Clinton, as many as a fifth of whom had at one 
point told pollsters they'd support McCain over Obama, now back the Democratic 
nominee 88 percent to 7 percent.
 
One topic, the economy, is clearly driving Obama's spike. Asked which issue was 
most important in determining their vote, 48 percent of those surveyed said the 
economy. (The next highest was taxes and government and spending, which 10 
percent of voters identified as their number one issue; only 8 percent named 
the Iraq war as their most important issue.) Asked which candidate would better 
handle a variety of issues, voters chose Obama over McCain in every single 
category with the exception of national security and terrorism; McCain still 
leads on that front 50 percent to 40 percent. Obama now leads McCain on the 
economy and jobs (54 percent to 35 percent); on the Iraq war (47 percent to 46 
percent); on energy policy and gas prices (53 percent to 36 percent); on health 
care (56 percent to 30 percent); on taxes and government spending (50 percent 
to 39 percent); on the financial problems of Wall Street and the mortgage 
crisis (50 percent to 34 percent);
 and on issues like abortion, guns and same-sex marriage (46 percent to 39 
percent).
 
Still, the poll suggests that despite his lead and the extremely favorable 
conditions for a Democratic candidate, Obama has not yet established himself as 
the firm choice of swing voters. In fact, McCain, who has banked on a large and 
deep reservoir of goodwill from middle-of-the-road voters, still leads Obama 
among independents, albeit by only two points (45 percent to 43 percent). 
That's actually a slightly better showing for McCain than in the September 
NEWSWEEK poll, when Obama led McCain 44 percent to 43 percent among voters who 
described themselves as Independent. Party identification, it should be noted, 
can change significantly month to month, and voters may be particularly 
inclined to self-identify as Democrats in a year when Democrats are favored 
over Republicans. Among white Catholics, a group that has voted with the winner 
of every American presidential contest since 1960, Obama leads McCain by only 
one point (48 percent to 47 percent).
 
The poll suggests that the McCain campaign's strategy of sharp attacks on 
Obama's character have not yet had their desired effect and may, in fact, be 
backfiring. In recent days, McCain's campaign—and, in particular, his running 
mate, Sarah Palin—have sought to highlight Obama's ties to the '60s radical 
William Ayers and paint the Democratic nominee as outside of the mainstream. 
But 60 percent of voters said they have a favorable view of Obama, while 36 
percent said they viewed the Democratic candidate unfavorably. That's actually 
an improvement from a month ago, when Obama's favorable to unfavorable ratio 
was 57 to 37. In the same period, McCain's favorability rating has decreased, 
from 57 percent in September to 51 percent today, while his unfavorable 
percentage have risen, 36 to 45. 
 
Further, 59 percent of voters in the poll said Obama shares their values, 
compared to 37 percent who said he does not. By contrast, 47 percent of voters 
said McCain shares their values while 49 percent said he does not. Forty-eight 
percent of voters said Palin shares their values, while 47 percent said she 
does not.
 
Palin's support appears to be slipping. While 60 percent of voters think Palin 
would fit in well with their local community, only 39 percent of those surveyed 
say they believe McCain's running mate is qualified to serve as president, 
while 55 believe she is not.



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This poll was conducted by Princeton Survey Research Associates International 
from Oct. 8-9, 2008. Telephone interviews were conducted with 1,212 adults, 18 
or older. Results are weighted so that the sample demographics match Census 
Current Populatio n Survey parameters for gender, age, education, race, region, 
and population density. The overall margin of sampling error is plus or minus 
3.4 percentage points for results based on 1,212 adults and plus or minus 3.7 
percentage points for 1,035 regist ered voters. Voter registration status is 
self-reported. Results based on smaller subgroups are subject to larger margins 
of sampling error. 
 
SAMPLE SIZE/MARGIN OF ERROR FOR REGISTERED VOTERS SUBGROUPS: 
1,035 Registered voters (plus or minus 4)
280 Republicans (plus or minus 7)
402 Democrats (plus or minus 6)
325 Independents (plus or minus 7)
839 White (plus or minus 4)
175 Non-White (plus or minus 9)
491 Men (plus or minus 5)
544 Women (plus or minus 5)
126 18-34 (plus or minus 10)
159 35-44 (plus or minus 9)
434 45-64 (plus or minus 6)
283 65+ (plus or minus 7)
247 White Evangelicals (plus or minus 8)
191 White Catholics (plus or minus 8)
401 Other whites (plus or minus 6)
230 Hillary Clinton supporters (plus or minus 8) 
 
In addition to sampling error, the practical difficulties of conducting surveys 
can also introduce error or bias to poll results. 

 
© 2008 
 
http://www.newsweek.com/id/163339
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