Obama, Jesus and Martin Luther King Top List of America's "Heroes"


Last update: 5:00 a.m. EST Feb. 19, 2009
ROCHESTER, N.Y., Feb 19, 2009 (BUSINESS WIRE) -- When The Harris Poll(R) asked 
a cross-section of adult Americans to say whom they admire enough to call their 
heroes, President Barack Obama was mentioned most often, followed by Jesus 
Christ and Martin Luther King. Others in the top ten, in descending order, were 
Ronald Reagan, George W. Bush, Abraham Lincoln, John McCain, John F. Kennedy, 
Chesley Sullenberger and Mother Teresa. 
These heroes were named spontaneously. Those surveyed were not shown or read a 
list of people to choose from. The Harris Poll was conducted online among a 
sample of 2,634 U.S. adults (aged 18 and over) by Harris Interactive(R) between 
January 12 and 19, 2009. 
Changes Since 2001 
This question was first asked in a Harris Poll in 2001. In that survey Jesus 
Christ was the hero mentioned most often, followed by Martin Luther King, Colin 
Powell, John F. Kennedy and Mother Teresa. 
The biggest changes upwards on this list into the top ten since 2001, apart 
from Barack Obama, who was not mentioned then, are: 
-- George W. Bush was rated only 19th in July 2001, when he had been president 
for six months, and who is now number 5 on the list. 
-- John McCain, who was not in the top 20 in 2001, is now number 7. 
-- Chesley Sullenberger, the pilot who landed his jet safely in the Hudson 
River, who is ranked number 9. 
Heroes who were in the top 10 in 2001 who have fallen sharply this year 
include: 
-- Colin Powell who was number 3 and is now number 16. 
-- John Wayne who was number 8 and has dropped out of the top 20. 
-- Michael Jordan who was number 9 and is no longer in the top 20. 
-- Mother Teresa who was number 5 and is now number 10. 
What Makes a Hero? 
The public gives multiple reasons to explain their choice of heroes. Those 
mentioned most often include: 
-- "Doing what's right regardless of personal consequences" (89%); 
-- "Not giving up until the goal is accomplished" (83%) 
-- "Doing more than what other people expect of them" (82%) 
-- "Overcoming adversity" (81%), and 
-- "Staying level-headed in a crisis" (81%). 
Some Former Heroes No Longer Considered Heroes 
When asked to name people who used to be their heroes but who they no longer 
consider as heroes, the people mentioned most often are Colin Powell, George W. 
Bush, John McCain, Bill Clinton and John F. Kennedy. In 2001, Bill Clinton 
topped this list. 
So What? A Few Observations and Comments 
-- The fact that President Obama is mentioned more often than Jesus Christ 
should not be misinterpreted. No list was used and nobody was asked to choose 
between them. 
-- It is noteworthy that the top ten include six dead heroes (including Jesus 
Christ and Martin Luther King) and four live ones. 
-- The top 10 list includes five presidents. The top 20 includes eight. 
-- Hillary Clinton, now Secretary of State, ranks higher on the list (#12) than 
her husband President Bill Clinton (#16). 
Methodology 
This Harris Poll(R) was conducted online within the United States between 
January 12 and 19, 2009, among 2,634 adults (aged 18 and over). Figures for 
age, sex, race/ethnicity, education, region and household income were weighted 
where necessary to bring them into line with their actual proportions in the 
population. Propensity score weighting was also used to adjust for respondents' 
propensity to be online. Full data tables and methodology are available at 
www.harrisinteractive.com. 
These statements conform to the principles of disclosure of the National 
Council on Public Polls. 
J35572 
Q955, 965, 970, 975, 980 
About Harris Interactive 
Harris Interactive is a global leader in custom market research. With a long 
and rich history in multimodal research, powered by our science and technology, 
we assist clients in achieving business results. Harris Interactive serves 
clients globally through our North American, European and Asian offices and a 
network of independent market research firms. For more information, please 
visit www.harrisinteractive.com. 
Harris Interactive Inc. 2/09 
SOURCE: Harris Interactive Inc. 
 
http://www.marketwatch.com/news/story/obama-jesus-martin-luther-king/story.aspx?guid=%7BE417CA6F-212F-4278-BEB2-026FDB168D46%7D&dist=msr_1


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