Daniel Glazman wrote:
Henrik Ingo wrote:
not see "Free Calls, Free Software" problematic at all. It should be
clear to everyone then, that it is the Free as in FSF we are talking
about.
Does anyone agree?
No. This is totally obscure geeky language to 99% of the target users of
Wengo I presume... And about the same percentage of the target has never
heard of the FSF, no offense meant. The target is not the computer
programmer next seat ; the target is your mom, my wife, my salesperson.
People who know nothing about the difference between "free" and "free"
because they don't HAVE to know. They don't care, and there's nothing we
can do about it.
Yes, but now it seems that you have just argued that we should not use the term
"Free Software" at all anywhere, because 99% of the people do not understand and
do not care. I think the question is more something like, if somebody would like
to understand, would they come to the right conclusion. Now, if the rest of the
site talks about Free Software in an FSF manner, I'd say yes they would. For the
people who do not even want to know, this discussion is pointless. No slogan
will ever be able to tell them what we want to say.
So what's the goal of Wengo and the OpenWengo community here, as I see it?
(a) make people use OpenWengo (b) get revenue streams for Wengo so it can
continue backing and improving OpenWengo. From that perspective, "Freedom
to code" is just pure non-sense as a marketing argument, sorry to say.
Completely agree. Freedom to code is ok if the slogan is intended for the geek
crowd.
In fact, the "Free Calls" part is analogous to "Free Software" as
well, because it is not only about calling for no charge - there is a
charge if calling PSTN - but also the freedom to use any SIP provide.
Unlike
Can you realize how incredibly geeky this is ? Ask my father's best friend
I realize and I don't usually participate in Free Software terminology debates
exactly for this reason :-) My point was just, that the "Free Calls" part is
completely analogous to "Free Software". Therefore if people misunderstand the
meaning of "Free Software", the "Free Calls" part is not to blame. I raised this
point because the first argument was that the slogan should be changed because
"Free Calls" attached to "Free Software" leads people to misunderstand the
latter part, when in fact you could just as well claim the opposite, that the
latter part leads people to mistakenly think that the calls are gratis too.
Or, as we know, either part can be misunderstood on it's own merits. You could
attach almost anything to "Free Software" and 99% of people would think it means
gratis. That is not Wengo's fault (they are French).
In short, I don't think it is fair to have to change a slogan because of
something that isn't really the slogan's fault.
- 78 years old, touched a computer for the very first time in 2003 -
if he knows he can change of SIP provider with his VoIP tool ! Use that as
one of your major marketing arguments and people will look at you as if
you were an alien from outerspace... The only answer you get will be
"uuuuuhhhhh?".
I have worked several years as a trainer and teacher in various IT courses and I
personally consider one of my strengths that I know how to talk about technical
issues to non-technical people. As a general rule though, your comment is true
and deserves to be repeated often.
Talking to a 78 year-old, I'm pretty sure he'd understand the difference between
a monopoly and the possibility to choose (your operator).
KISS : Keep It Simple and Stupid. Not because people are simple or stupid,
but because people need to be trained to more complex things. So start with
simple and stupid.
Agreed. (In fact, I had to come back here and add: I could not agree more. This
is exactly my teaching philosophy, that we should teach people by starting with
what they already know.)
I think in the KISS sense we should ask ourselves, is it ok that a slogan (take
"Free Calls, Free Software" as an example)
1. "At first sight/hearing" sounds sexy to 99% of people who hear it. (This is
something like the definition of a slogan imho.)
2. It doesn't matter if some people at first don't understand the full meaning
of it, as long as they don't misunderstand it. For instance, it is not wrong to
think that WengoPhone is gratis, because that is also true.
3. Is also correct for those who know more or who want to learn to know more or
will later learn more about the slogan (about Free Software).
By the way, onnelista uutta vuotta...
Kiitos!
henrik
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