Hello,

--- On Wed, 22/4/09, kadara kursum <[email protected]> wrote:


From: kadara kursum <[email protected]>
Subject: kadara kursum is suggesting this article from Arab News
To: [email protected]
Cc: [email protected]
Date: Wednesday, 22 April, 2009, 6:26 PM



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The Middle East's Leading English Language Daily


22/04/2009









Hello,

kadara kursum is suggesting the following article from http://www.arabnews.com: 
The slow death of newspapers 
Dan Kennedy | The Guardian 

There is something deeply unsatisfying in sitting down to write a commentary 
about why newspapers can't charge for online content.
It's not that what I have to say is unoriginal, though it is. The Internet, 
after all, is awash in arguments as to why the disintegrating newspaper 
business must stop giving away its content and, conversely, why it can't.
More than that, though, I fear that in pointing out the obvious, I'm only 
convincing myself there's no future for the metropolitan newspaper as we've 
come to know it, either in print or online. That great industrial-age 
amalgamation of international, national and local news, sports, comics, concert 
reviews, obituaries, crossword puzzle and advertisements is finally giving way 
to something else.
After several years of trying to make a go of free access supported by 
advertising, news organizations are once again poised to try charging for 
online content. Writing in the American Journalism Review, newspaper consultant 
John Morton practically demands it. "I call on all you publishers to decide 
individually (to ward off the antitrust folks) to charge for Internet access to 
your newspaper content," he says.
And Steven Brill, the entrepreneurial journalist behind such projects as the 
American Lawyer, Court TV and Contentville - the last an early failure in the 
paid-content wars - has unveiled something called Journalism Online. The idea 
is that users will be able to choose from a variety of plans - paid 
subscriptions, per-article micropayments or some combination - to access news 
sites that are currently available for free.
Now, I have no philosophical objection to the idea that news organizations 
ought to be able to charge for their online content. The problem is that it's 
highly unlikely to work - mainly because there are too many sources of free, 
high-quality news with which they're competing.
For example, let's consider what would happen if the five national American 
newspapers - the New York Times, the Washington Post, the Wall Street Journal, 
USA Today and the Los Angeles Times - were to begin charging for content.
First, consider that the two leading news websites are affiliated not with 
newspapers but, rather, with cable news channels. MSNBC.com, with just a shade 
under 40 million unique visitors in March, according to Nielsen Online, and 
CNN.com, with nearly 39 million, are about twice as popular as NYTimes..com, by 
far the most successful newspaper site, with nearly 20.1 million. Neither 
MSNBC.com nor CNN.com is going to start charging anytime soon, as both serve to 
promote their television cousins.
And though CNN.com and MSNBC.com lack the depth of a great newspaper, there are 
plenty of other online alternatives that are not only free, but that are almost 
certain to remain free, including the websites of nonprofit news organizations 
both large (National Public Radio) and small (the Christian Science Monitor), 
as well as non-American options such as BBC News and, yes, the Guardian.
There is an additional problem with newspapers' charging for online access: 
newspapers have never asked their readers to pay for content. As Michael 
Kinsley pointed out earlier this year, the money you plunk down for your daily 
paper barely covers the cost of paper, printing, ink and distribution. Given 
that context, it hardly seems fair to charge customers who've already paid for 
their own press (their computers or iPhones) and distribution (Internet access).
So what is to be done? Probably the best we can hope for is to help newspapers 
shrink slowly into a new role as specialty news sources. A democratic society 
needs the sort of public-interest journalism and investigative reporting that 
have traditionally been provided almost solely by newspapers, and it's that 
kind of journalism that most needs saving.






 





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