THE WHATIS.COM WORD-OF-THE-DAY   
May 21, 2001

hoot-n-holler 
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TODAY'S WORD: hoot-n-holler 

See our the definition with hyperlinks at
http://whatis.techtarget.com/definition/0,289893,sid9_gci553217,00.html 

In telecommunications, a hoot-n-holler is a dedicated "always on"
connection used for two-way business-to-business voice communication.
Hoot-n-holler networks evolved from a type of crude point-to-point
plain old telephone system (POTS) used by small businesses with large
inventories in the mid-1900's. A plumbing supply company in the
1950's, for instance, might use a full-duplex, transmit-and-receive
device commonly called a "squawk box" or "shout down" to allow the
front desk person to have two-way communication with the warehouse
supervisor over a dedicated open phone line without having to pick up
a receiver or dial a phone. Hoot-n-holler found a home at brokerage
firms in the 1960's, where it became more sophisticated and grew into
the speakerphone and conference-call technology many businesses use
today. 

Hoot-n-holler is still used extensively in the financial community to
share market updates and trading orders and is also used at news
agencies, weather bureaus, transportation providers, and in
manufacturing work environments. According to Cisco Systems, some
larger financial firms budget 2-3 million dollars a year just for
distribution of their hoot-n-holler feeds to remote branch offices.
Voice over IP (VoIP) hoot-n-holler is slowly gaining popularity and
is being promoted as a cost-effective solution for "party-line"
communication because it still allows users in a hoot-n-holler
network to talk simultaneously if they want to, but also allows any
idle bandwidth to be reclaimed and used by data applications. 

RELATED TERMS:  

POTS
http://whatis.techtarget.com/definition/0,289893,sid9_gci214310,00.html 

VoIP
http://whatis.techtarget.com/definition/0,289893,sid9_gci214148,00.html 
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SELECTED LINKS

[1] Telaid is one of the largest providers of hoot-n-holler equipment
and services.  
http://www.telaid.com/whot-exhibit.html 

[2] This Cisco paper explains the technology behind VoIP
hoot-n-holler. 
http://www.cisco.com/univercd/cc/td/doc/product/software/ios121/121newft/121t/121t5/dthoot4t.htm
 

[3] SearchNetworking.com provides links to more information about
VoIP hoot-n-holler.
http://searchnetworking.techtarget.com/bestWebLinks/0,289521,sid7_tax3a3,00.html 
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