THE WHATIS.COM WORD-OF-THE-DAY August 14, 2001 customer life cycle ______________ TODAY'S SPONSOR: **STORAGE DECISIONS 2001** Storage Decisions 2001 brings together top storage analysts like Gartner's VP Nick Allen and Steve Duplessie of ESG and expert technologists like best-selling author Jon William Toigo. This exclusive conference is FREE to members who qualify. Apply today. http://ad.doubleclick.net/clk;3177364;5058249;p?http://www.StorageDecisions2001.com _____________ KNOW-IT-ALL QUESTION OF THE DAY! (NEW!) Are you a real "Know IT All"? Try answering today's question to find out if you truly deserve the title! This is a utility that rearranges your discontiguous files and free space on your computer so that your files are stored in contiguous units and free space is consolidated in one contiguous block. a. degaussing b. patch c. defragmenter d. parser e. logical block addressing Check to see if you were correct: http://searchwindowsmanageability.techtarget.com/originalContent/0,289142,sid33_gci759540,00.html _____________ TODAY'S WORD: customer life cycle See our definition with hyperlinks at http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci757452,00.html In customer relationship management (CRM), customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life cycle into five distinct steps: reach, acquisition, conversion, retention, and loyalty. In layman's terms, this means getting a potential customer's attention, teaching them what you have to offer, turning them into a paying customer, and then keeping them as a loyal customer whose satisfaction with the product or service urges other customers to join the cycle. The customer life cycle is often depicted by an ellipse, representing the fact that customer retention truly is a cycle and the goal of effective CRM is to get the customer to move through the cycle again and again. RELATED TERMS: CRM http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci213567,00.html ________________ S E L E C T E D L I N K S [1] ClickZ Today explains "Customer Life Cycle: The Buying Continuum". http://www.clickz.com/article/cz.3791.html [2] DMReview provides the resource "Understanding the Customer Life Cycle". http://www.dmreview.com/master.cfm?NavID=55&EdID=2813 [3] SearchCRM.com has links to more information about customer life cycle and CRM. http://searchcrm.techtarget.com/bestWebLinks/0,289521,sid11_tax286891,00.html __________________________ SUPPORT OUR SPONSOR! *STORAGE DECISIONS 2001** Storage Decisions 2001 brings together top storage analysts like Gartner's VP Nick Allen and Steve Duplessie of ESG and expert technologists like best-selling author Jon William Toigo. This exclusive conference is FREE to members who qualify. Apply today. http://ad.doubleclick.net/clk;3177364;5058249;p?http://www.StorageDecisions2001.com _________________________ RECENT ADDITIONS [1] Mammoth http://searchstorage.techtarget.com/sDefinition/0,,sid5_gci759347,00.html [2] DLT http://searchstorage.techtarget.com/sDefinition/0,,sid5_gci759350,00.html [3] magnetomotive force http://whatis.techtarget.com/definition/0,,sid9_gci759327,00.html [4] AIT http://searchstorage.techtarget.com/sDefinition/0,,sid5_gci759328,00.html [5] 1000BASE-T http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci759355,00.html ======================================================== If you would like to sponsor this or any techtarget newsletter, please contact Gabrielle DeRussy at [EMAIL PROTECTED] ======================================================== If you no longer wish to receive this newsletter simply reply to this message with "REMOVE" in the subject line. Or, visit http://WhatIs.techtarget.com/register and adjust your subscriptions accordingly. If you choose to unsubscribe using our automated processing, you must send the "REMOVE" request from the email account to which this newsletter was delivered. Please allow 24 hours for your "REMOVE" request to be processed.
