THE WHATIS.COM WORD-OF-THE-DAY January 4, 2002 look-to-book ratio ______________ TODAY'S SPONSOR: VeriSign - The Value of Trust
FREE E-COMMERCE SECURITY GUIDE from VeriSign. Want to kick your online sales to the next level -- while protecting your company from online fraud? And do it QUICKLY, AFFORDABLY and SECURELY? Get your FREE copy of "How to Build an E-Commerce Web Site" today: http://ad.doubleclick.net/clk;3731862;5058249;o?http://www.verisign.com/cgi-bin/go.cgi?a=n095155740616000 ______________ TODAY'S WORD: look-to-book ratio See our definition with hyperlinks at http://searchwebmanagement.techtarget.com/sDefinition/0,,sid27_gci788957,00.html The look-to-book ratio is a figure used in the travel industry that shows the percentage of people who visit a travel Web site compared to those who actually make a purchase. This ratio is important to Web sites such as Priceline.com, Travelocity.com, and Expedia.com for determining whether the Web sites are securing purchases. To improve their look-to-book ratios, such sites sometimes resort to offering incentives such as naming your own price, providing live travel agent chatting, and using imaging technology to showcase travel locations. _________________ SELECTED LINKS HotelMarketing.com discusses Priceline.com's look-to-book ratio. http://www.hotelmarketing.com/content/archives/netnew/00000382.htm The Internet Pictures Corporation creates virtual tours for travel Web sites that want to improve their look-to-book ratio. http://www.ipix.com/gallery/content/travel/geysir.shtml ______________________ WIN AN XBOX | HELP YOUR PEERS Tell your peers about our helpful definitions, industry news, and Fast References - and an XBox Video Game System could be yours. Click here for info on how to win: http://whatis.techtarget.com/referFriendContest/1,290949,sid9,00.html?promo_code=xbox ______________________________________ KNOW IT ALL QUESTION | #87 This is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. a. HTML b. ASP c. Java d. GIF89a >>CLICK for correct answer http://www.searchwindowsmanageability.com/originalContent/0,289142,sid33_gci789012,00.html ______________________________________ STORAGE MANAGEMENT CONFERENCE | Hosted by searchStorage Update: Gain critical business continuity strategies plus backup and disaster recovery expertise at the only independent storage-specific conference focused on storage management. Apply early to qualify to attend FREE at http://ad.doubleclick.net/clk;3559407;5058249;r?http://www.storagemanagement2002.com _________________________ RECENT ADDITIONS AND UPDATES [1] FECN/BECN http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci787381,00.html [2] Object Management Group http://searchwebservices.techtarget.com/sDefinition/0,,sid26_gci214139,00.html [3] SWIFT http://searchebusiness.techtarget.com/sDefinition/0,,sid19_gci786981,00.html [4] MDI/MDIX http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci786996,00.html [5] centimeter per second squared http://whatis.techtarget.com/definition/0,,sid9_gci787510,00.html ======================================================== If you would like to sponsor this or any techtarget newsletter, please contact Gabrielle DeRussy at [EMAIL PROTECTED] ======================================================== If you no longer wish to receive this newsletter simply reply to this message with "REMOVE" in the subject line. Or, visit http://WhatIs.techtarget.com/register and adjust your subscriptions accordingly. If you choose to unsubscribe using our automated processing, you must send the "REMOVE" request from the email account to which this newsletter was delivered. Please allow 24 hours for your "REMOVE" request to be processed.
