THE WHATIS.COM WORD-OF-THE-DAY January 8, 2002 Web mining ______________ TODAY'S SPONSOR: searchStorage
FREE STORAGE MANAGEMENT CONFERENCE UPDATE: Gain critical business continuity strategies plus backup and disaster recovery expertise at the only independent storage-specific conference focused on storage management. Apply early to qualify to attend FREE at http://ad.doubleclick.net/clk;3559407;5058249;r?http://www.storagemanagement2002.com ______________ TODAY'S WORD: Web mining See our definition with hyperlinks at http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci789009,00.html In customer relationship management (CRM), Web mining is the integration of information gathered by traditional data mining methodologies and techniques with information gathered over the World Wide Web. (Mining means extracting something useful or valuable from a baser substance, such as mining gold from the earth.) Web mining is used to understand customer behavior, evaluate the effectiveness of a particular Web site, and help quantify the success of a marketing campaign. Web mining allows you to look for patterns in data through content mining, structure mining, and usage mining. Content mining is used to examine data collected by search engines and Web spiders. Structure mining is used to examine data related to the structure of a particular Web site and usage mining is used to examine data related to a particular user's browser as well as data gathered by forms the user may have submitted during Web transactions. The information gathered through Web mining is evaluated (sometimes with the aid of software graphing applications) by using traditional data mining parameters such as clustering and classification, association, and examination of sequential patterns. RELATED TERMS: CRM http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci213567,00.html spider http://whatis.techtarget.com/definition/0,,sid9_gci213035,00.html _________________ SELECTED LINKS DM Review calls Web mining "The E-Tailer's Holy Grail". http://www.dmreview.com/portal.cfm?NavID=91&EdID=1891&PortalID=9&Topic=1 This Intelligent Enterprise article explains how Web mining can be used in customer retention. http://www.intelligententerprise.com/000717/feat2.shtml Accrue offers a white paper on Web mining. http://bi.ittoolbox.com/documents/document.asp?i=1038 ______________________ QUIZ #19 | Artificial Intelligence Could your neighbor be a cyborg? Have you ever had a conversation with a robot but didn't know it? Take our latest quiz and see how much you know about AI. We bet you know more than you think you do! http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci789222,00.html ______________________ WIN AN XBOX | HELP YOUR PEERS Tell your peers about our helpful definitions, industry news, and Fast References - and an XBox Video Game System could be yours. Click here for info on how to win: http://whatis.techtarget.com/referFriendContest/1,290949,sid9,00.html?promo_code=xbox ______________________________________ KNOW IT ALL QUESTION | #89 This is an application program that provides a way to look at and interact with all the information on the World Wide Web. a. link checker b. browser c. access provider d. avatar >>CLICK for correct answer http://searchwindowsmanageability.techtarget.com/originalContent/0,289142,sid33_gci789609,00.html _________________________ RECENT ADDITIONS AND UPDATES [1] HP-GL http://searchhp.techtarget.com/sDefinition/0,,sid6_gci788950,00.html [2] look-to-book ratio http://searchwebmanagement.techtarget.com/sDefinition/0,,sid27_gci788957,00.html [3] Web mining http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci789009,00.html [4] automatic repeat request http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci788973,00.html [5] data warehouse http://searchdatabase.techtarget.com/sDefinition/0,,sid13_gci211904,00.html ======================================================== If you would like to sponsor this or any techtarget newsletter, please contact Gabrielle DeRussy at [EMAIL PROTECTED] ======================================================== If you no longer wish to receive this newsletter simply reply to this message with "REMOVE" in the subject line. Or, visit http://WhatIs.techtarget.com/register and adjust your subscriptions accordingly. If you choose to unsubscribe using our automated processing, you must send the "REMOVE" request from the email account to which this newsletter was delivered. Please allow 24 hours for your "REMOVE" request to be processed.
