THE WHATIS.COM WORD-OF-THE-DAY February 9, 2004 Can-Spam Act of 2003 ______________________ SPONSORED BY: Smart CRM
Today, it's about smarter CRM. And that's exactly why SearchCRM.com and Peppers & Rogers Group have joined forces to bring you the industry's definitive CRM conference that delivers on both the promise and challenges of enterprise CRM. Attend the Smart CRM conference in Atlanta, GA, February 11 - 13, and go home with tested CRM solutions and critical tips and techniques from the industry's leading independent experts, analysts, and the top principals from the Peppers and Rogers Group. Confirm your registration today and save $1,495. http://searchCRM.com/r/0,,19798,00.html?track=NL-34 ______________________ TODAY'S WORD: Can-Spam Act of 2003 See our complete definition with hyperlinks at http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci948840,00.html?track=NL-34 The Can-Spam Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003." The law took effect on January 1, 2004. The Can-Spam Act allows courts to set damages of up to $2 million when spammers break the law. Federal district courts are allowed to send spammers to jail and/or triple the damages if the violation is found to be willful. The Can-Spam Act requires that businesses: - Clearly label commercial e-mail as advertising - Use a truthful and relevant subject line - Use a legitimate return e-mail address - Provide a valid physical address - Provide a working opt-out option - Process opt-out requests within ten business days Critics of the Can-Spam Act warn it will be next to impossible to enforce the legislation because spam is an international problem and the US government will not be able to impose punishment on law-breakers outside its own jurisdiction. Proponents maintain that stiff monetary penalties will eventually create a financial disincentive for spam and the new law is a step in the right direction, especially if followed up with a national "do not spam" list. The Direct Marketing Association (DMA), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) have applauded the legislation. Those without ties to marketing and advertising, on the other hand, are generally less enthusiastic about the Act, because as is, it legitimizes the sending of unsolicited bulk e-mail (UBE). Some media pundits have made pointed references to an unintended second meaning for "Can Spam" as in "You CAN spam, as long as you follow these rules." __________________________ RELATED TERMS: spam http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci213031,00.html?track=NL-34 opt-in e-mail http://searchwebservices.techtarget.com/sDefinition/0,,sid26_gci212717,00.html?track=NL-34 ______________________ SELECTED LINKS: A copy of the law can be downloaded at SpamLaws.com. http://www.spamlaws.com/federal/108s877.html This article from Wired suggests that the Can-Spam Act has had little or no effect on spammers. http://www.wired.com/news/politics/0,1283,61928,00.html?tw=wn_story_top5 Web Marketing Today explains more about penalties and tells readers "How to Comply with the CAN-SPAM Act of 2003." http://www.wilsonweb.com/wmt9/canspam_comply.htm ______________________ TODAY'S TECH NEWS: OSDL PRIORITIZES LINUX CAPABILITIES The Open Source Development Lab is asking for feedback on a document that prioritizes the Linux capabilities required by enterprise applications. http://searchenterpriselinux.techtarget.com/originalContent/0,289142,sid39_gci949024,00.html?track=NL-34 GET SMART ABOUT CRM CRM executives looking for concrete tactics for steering their projects are likely to find them at week's Smart CRM conference in Atlanta. http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci949087,00.html?track=NL-34 WAIT-AND-SEE TIME FOR PEOPLESOFT USERS What will Oracle's ramped-up offer mean for PeopleSoft customers? Some share their purchasing plans in the wake of this latest takeover twist. http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci948798,00.html?track=NL-34 >> Catch up on all the latest IT news at http://searchtechtarget.techtarget.com?track=NL-34 ______________________ WORDS-TO-GO | Wireless (NEW!) Keep up with the world of wireless by scanning through this list of wireless terms. If you have a Palm OS or PocketPC device, we've created a PDA version of this handy reference. http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci947525,00.html?track=NL-34 ______________________ SECRET WORD-OF-THE-DAY | What is IT? Beware of Geeks bearing gifts? The original version was a large wooden creature presented to the citizens of Troy. That one secretly contained warriors; the IT version refers to hidden malicious code. Do you think you know the Secret Word? Click see if you're right! http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci213221,00.html?track=NL-34 ______________________ QUIZ #27 | Security Awareness for End Users The SANS Institute recommends that organizations take time to educate their employees about computer security and periodically test employees to make sure they understand the basics. To help you in your efforts to raise security awareness in your organization, we've created the following quiz: http://searchcio.techtarget.com/sDefinition/0,,sid19_gci826572,00.html?track=NL-34 ______________________ HOROSCOPES FOR GEEKS | February Find out what the stars have in store for you this month! http://searchcio.techtarget.com/sDefinition/0,,sid19_gci919205,00.html?track=NL-34 ______________________________ RECENT ADDITIONS AND UPDATES [1] conformance http://searchcio.techtarget.com/sDefinition/0,,sid19_gci948606,00.html?track=NL-34 [2] binder http://searchwin2000.techtarget.com/sDefinition/0,,sid1_gci948478,00.html?track=NL-34 [3] Manchester encoding http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci948465,00.html?track=NL-34 [4] marketing automation http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci947413,00.html?track=NL-34 [5] customer service and support http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci947410,00.html?track=NL-34 ____________________________________________________________________ ::::::::::::::::::: WHATIS.COM CONTACTS ::::::::::::::::::: MARGARET ROUSE, Site Editor ([EMAIL PROTECTED]) IVY WIGMORE, Consulting Editor ([EMAIL PROTECTED]) LOWELL THING, Consulting Editor and Founder ([EMAIL PROTECTED]) GABRIELLE DERUSSY, Advertising ([EMAIL PROTECTED]) ::::::::::::::::::::: ABOUT THIS NEWSLETTER :::::::::::::::::::::: This e-newsletter is published by WhatIs.com, a targeted Web site from TechTarget, the most targeted IT media and events company. 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